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20x30x2 Air Filter

Fail

The top 5 brands take 100% of clicks, so 20x30x2 Air Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$221K/yr29K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
68%top-5 click share · 4 brands · 8 sellers

Flapen Score

20x30x2 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x30x2 Air Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x30x2 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 20x30x2 Air Filter 29K times last year and spent an estimated $221K. All 4 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
9.8%
Market size, estimated
$221Ka year
Peak month
October18.5× the quietest month
Top search term
20x30x2 air filter18K searches a year

02 · Price

A sale here is worth $78.36.

Listings sell for $78.36 on average, from $44.40 to $150.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $78.36 that is $8K to $20K a year per listing.

Average price
$78.36inside the $15 to $100 sweet spot
Price range
$44.40–$150.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Furnace Parts & Accessories. It carries 10,606 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
7%
Out of stock, average day
0.0%
Average rank
#83in Furnace Parts & Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
10,606per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top 20x30x2 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$88K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Filterbuy51%
  • Filter King42%
  • MANN+HUMMEL5%
  • Nordic Pure3%

Demand

20x30x2 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 18.5×

Search terms

Top 20x30x2 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x30x2 air filter18K/yr
  • 20x30x2 air filters for home3K/yr
  • air filter 20x30x24K/yr
  • 20x30x24K/yr

Reviews and returns

What reviews say buyers love and hate about 20x30x2 Air Filter

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Price is high”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 20x30x2 Air Filter questions

Answered from the same tracked data.