Is 20x30x1 air filter merv 13 profitable to sell on Amazon United States?

The niche generates $71K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the 20x30x1 air filter merv 13 niche?

7 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in 20x30x1 air filter merv 13?

Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 0.9%.

When does demand for 20x30x1 air filter merv 13 peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.6× the quietest.

What does it cost to enter the 20x30x1 air filter merv 13 niche?

Listings span $38.72–$104.17; the average listing price is $59.58 (sweet spot $15–$100). The average incumbent carries 4,179 reviews — the moat a new listing must climb.

20x30x1 air filter merv 13

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$59.58

avg listing price — sweet spot $15–$100

Price range

Great$38.72–$104.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+37.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,178.71

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$71K

$71K/yr · 10K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 20x30x1 air filter merv 13 is a $71K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

20x30x1 air filter merv 13 market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $74K–$89K; units × avg price
Conversion rate: 11.9%
Avg BSR: #246
Page quality: 0%
Prime: 79%
Sponsored: 86%
Out of stock: 10.0%
Avg brand age: 55 months
Avg seller age: 209 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Filtrete29%
Simply22%
BNX20%
Filterbuy19%
Aerostar7%
Pleatedfold2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — +37.1% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.6×

Open Trend

Top 20x30x1 air filter merv 13 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filtrete 20x30x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 19.62x29.62x0.78 in)

Filtrete$39.694.8★17,142 rev

Simply 20x30x1 Air Filter Merv 13 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.94x29.94x0.75) DUST Pet & Allergy Control

Simply$39.404.3★532 rev

BNX TruFilter 20x30x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10

BNX$58.634.4★104 rev

Filterbuy 20x30x1 Air Filter MERV 13 Optimal Smoke & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.63 x 29.63 x 0.75)

Filterbuy$77.624.4★159 rev

BNX TruFilter 20x30x1 Air Filter MERV 13 (6-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10

BNX$78.354.7★7,885 rev

Newest

by launch date

Pleatedfold 20x30x1 Air Filter AC Furnace MERV 13 Comparable with MPR 1900 FPR 10 HVAC Air Condition cabin Vent Fan Electrostatic Pleated Actual Size 19.49 x 29.49 x 0.75 6 Packs

Pleatedfold$44.087 rev

11mo ago

Aerostar 20x30x1 MERV 13 Air Filter 4 Pack Set of HVAC Furnace Filters Electrostatic MPR 1500-1900 & FPR 10 (Actual Size: 19 3/4 x 29 3/4 x 3/4 inches)

Aerostar$55.731,231 rev

11mo ago

Qingzhug 20x30x1 MERV 13 (6-Pack) Air Filter (Actual Size: 19.75x29.75x0.75) MPR 1900 & FPR 10 Furnace Air Filters 20x30x1 air filter

Qingzhug$58.41486 rev

1y ago

Simply 20x30x1 Air Filter Merv 13 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.94x29.94x0.75) DUST Pet & Allergy Control

Simply$39.40532 rev

2y ago

BNX TruFilter 20x30x1 Air Filter MERV 13 (6-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10

BNX$78.357,885 rev

3y ago

What buyers say about 20x30x1 air filter merv 13

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product20%

“As advertised”

Size-Overall17%

“Fits perfectly”

Value For Money16%

“Great deal”

Filtration14%

“Great filter fits perfectly”

Quality-Overall6%

“High quality product”

Efficiency6%

“Works well”

Thickness3%

“it is the right thickness for my vent”

Ease Of Use3%

“Easy to learn”

Material Quality3%

“Looks great from the outset; cant wait to update you later on with how it works out with the bonus material and time lines”

Durability3%

“Durability”

What buyers complain about

Size-Overall31%

“Doesn't fit”

Filtration21%

“These filters are junk”

Quality-Overall12%

“$$$ Air filters are cheaply made”

Strength9%

“when I replaced it the next one is already being sucked inwards and bending”

Noise Level7%

“loud whistling from the air filter area”

Advertised Vs Actual Product4%

“The advertised size is not correct”

Value For Money3%

“Dont let the low cost fool you into buying this”

Leak-Proof3%

“Also they or abou 3/8 of an inch short on the width there is leakage of unfiltered air”

Heating3%

“almost had the unit overheat on me”

Thickness3%

“This filter was so thick I had my HVACK man out to check out the loud whistling noise”

Top return reasons

Size-Overall50%

Filtration24%

Compatibility-Overall5%

Value For Money5%

Strength3%

Advertised Vs Actual Product3%

Noise Level2%

Assembly/Installation2%

Functionality-Overall2%

Quality-Overall1%

Common questions

Is 20x30x1 air filter merv 13 profitable to sell on Amazon United States?: The niche generates $71K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the 20x30x1 air filter merv 13 niche?: 7 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in 20x30x1 air filter merv 13?: Top complaints mined from reviews: Size-Overall, Filtration, Quality-Overall. The return rate is 0.9%.
When does demand for 20x30x1 air filter merv 13 peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
What does it cost to enter the 20x30x1 air filter merv 13 niche?: Listings span $38.72–$104.17; the average listing price is $59.58 (sweet spot $15–$100). The average incumbent carries 4,179 reviews — the moat a new listing must climb.