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20x30x1 Air Filter

Maybe

Shoppers spend $5.6M a year here. But the top 5 brands take 98% of clicks, so 20x30x1 Air Filter is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$5.6M/yr963K searches / yr
90-day growth
+39.3%search demand this quarter
Competition
69%top-5 click share · 7 brands · 29 sellers

Flapen Score

20x30x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x30x1 Air Filter is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x30x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 20x30x1 Air Filter 963K times last year and spent an estimated $5.6M. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months
963K
Growth, 90 days vs prior 90
+39.3%
Conversion, latest week
14.1%
Market size, estimated
$5.6Ma year
Peak month
July2.1× the quietest month
Top search term
20x30x1 air filter457K searches a year

02 · Price

A sale here is worth $41.33.

Listings sell for $41.33 on average, from $28.00 to $61.97. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $41.33 that is $248K to $331K a year per listing.

Average price
$41.33inside the $15 to $100 sweet spot
Price range
$28.00–$61.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$248K–$331K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Furnace Parts & Accessories. It carries 27,198 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#22in Furnace Parts & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
27,198per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top 20x30x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$562K$1.1M$1.7M$2.2M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

29

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

1%

  • Filtrete57%
  • Filterbuy18%
  • Amazon Basics13%
  • Simply7%
  • REAIR2%
  • BNX1%
  • Open — no brand owns it (1 brand, 1%)

Demand

20x30x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top 20x30x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x30x1 air filter457K/yr
  • air filter 20x30x1139K/yr
  • ac filter 20x30x148K/yr
  • 20 x 30 x 1 air filters for home45K/yr
  • air filters 20x30x143K/yr
  • 20x30x1 air filter 6 pack30K/yr
  • 20x30x123K/yr
  • filtrete 20x30x124K/yr
  • 30x20x1 air filter21K/yr
  • ac filters 20x30x117K/yr

Reviews and returns

What reviews say buyers love and hate about 20x30x1 Air Filter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Does not fit as it is supposed to”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 20x30x1 Air Filter questions

Answered from the same tracked data.