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20x25x5 Air Filter

Maybe

Shoppers spend $3.5M a year here. But the top 5 brands take 100% of clicks, so 20x25x5 Air Filter is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$3.5M/yr523K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
89%top-5 click share · 4 brands · 23 sellers

Flapen Score

20x25x5 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x25x5 Air Filter is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x25x5 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 20x25x5 Air Filter 523K times last year and spent an estimated $3.5M. All 4 brands take every click. Demand peaks in Jul–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months
523K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
12.4%
Market size, estimated
$3.5Ma year
Peak month
October1.8× the quietest month
Top search term
20x25x5 air filter221K searches a year

02 · Price

A sale here is worth $54.47.

Listings sell for $54.47 on average, from $31.08 to $82.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $54.47 that is $436K to $545K a year per listing.

Average price
$54.47inside the $15 to $100 sweet spot
Price range
$31.08–$82.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
$436K–$545K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Furnace Parts & Accessories. It carries 6,010 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#83in Furnace Parts & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,010per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top 20x25x5 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

$0$530K$1.1M$1.6M$2.1M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Filtrete56%
  • Filterbuy34%
  • Nordic Pure6%
  • AIRx Filters4%

Demand

20x25x5 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 1.8×

Search terms

Top 20x25x5 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x25x5 air filter221K/yr
  • furnace filters 20x25x568K/yr
  • 20x25x5 furnace filter64K/yr
  • air filter 20x25x533K/yr
  • 20x25x523K/yr
  • furnace filter 20x25x522K/yr
  • 20 x 25 x 5 air filter18K/yr
  • filter 20x25x511K/yr
  • 20x25x5 filter9K/yr
  • 20 25 5 air filter7K/yr

Reviews and returns

What reviews say buyers love and hate about 20x25x5 Air Filter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Filtration”
44%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Didn't fit”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 20x25x5 Air Filter questions

Answered from the same tracked data.