20x25x4 Air Filter Merv 13
MaybeReturns run at only 1.0% of orders. But the top 5 brands take 94% of clicks, so 20x25x4 Air Filter Merv 13 is a Maybe.
- Flapen Score
- 52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 4852
- Market size
- $189K/yr26K searches / yr
- 90-day growth
- +50.5%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 43 sellers
Flapen Score
20x25x4 Air Filter Merv 13 against its category
The dotted line is the Tools & Home Improvement average. Past it, 20x25x4 Air Filter Merv 13 is stronger. Inside it, weaker.
Market
The 20x25x4 Air Filter Merv 13 market on Amazon at a glance
Shoppers on Amazon United States searched for 20x25x4 Air Filter Merv 13 26K times last year and spent an estimated $189K. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +50.5%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $189Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- 20x25x4 air filter merv 1315K searches a year
02 · Price
A sale here is worth $76.70.
Listings sell for $76.70 on average, from $47.81 to $126.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $76.70 that is $8K to $19K a year per listing.
- Average price
- $76.70inside the $15 to $100 sweet spot
- Price range
- $47.81–$126.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $8K–$19K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Furnace Parts & Accessories. It carries 4,489 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #234in Furnace Parts & Accessories
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 4,489per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top 20x25x4 Air Filter Merv 13 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filterbuy 20x25x4 Air Filter MERV 13 Optimal Smoke & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 24.50 x 3.63)
- Price
- $59.34
- Rating
- 4.2/5
- Reviews
- 2,331
- Age
- 13y ago
Filtrete 20x25x4 AC Furnace Air Filter MERV 13 MPR 1900 Premium Allergen Bacteria & Virus Filter Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.75 x 24.62 x 4.31 in)
- Price
- $71.36
- Rating
- 4.3/5
- Reviews
- 379
- Age
- 1y ago
Filterbuy 20x25x4 Air Filter MERV 13 Optimal Smoke & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 24.50 x 3.63)
- Price
- $96.43
- Rating
- 4.6/5
- Reviews
- 21,899
- Age
- 13y ago
BNX TruFilter 20x25x4 (19.5 x 24.5 x 3.63 Slim Fit) MERV 13 Air Filter (2-Pack) - MADE IN USA - Air Conditioner HVAC AC Furnace Filters Health Allergies Mold Bacteria Smoke MPR 1900 FPR 10
- Price
- $61.45
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 3y ago
Filtrete 20x25x4 Air Filter MERV 12 MPR 1550 Certified Asthma & Allergy Friendly 2-Pack Fits Honeywell & AprilAire AC Furnace HVAC Filters Pleated Electrostatic (Actual Size 19.88x24.63x4.31 in)
- Price
- $49.68
- Rating
- 4.6/5
- Reviews
- 5,199
- Age
- 4y ago
Trending
90-day click momentum
2Pack 20x25x4 AC Furnace Air Filter Compatible with Honeywell FC100A1037 MERV 13 HVAC Filter Replacement Actual Size:19.94x24.86x4.38
- Price
- $47.81
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 2mo ago
Filter King 20x25x4 Air Filter (MERV 13) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 24.5 x 3.75)
- Price
- $126.13
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1mo ago
Filtrete 20x25x4 (SlimFit) AC Furnace Air Filter MERV 13 MPR 1900 Premium Allergen Bacteria & Virus Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.5x24.5x3.75 in)
- Price
- $79.30
- Rating
- 4.3/5
- Reviews
- 379
- Age
- 1y ago
Simply 20x25x4 Air Filter MERV 13 4 Pack Furnace Air Filter for HVAC (Actual Size:19.5x24.5x3.63) DUST Pet & Allergy Control
- Price
- $80.71
- Rating
- 4.3/5
- Reviews
- 532
- Age
- 1y ago
AIRX FILTERS WICKED CLEAN AIR. 20x25x4 Compatible Replacement for Honeywell 20x25x4 Air Filter MERV 13 HVAC AC Furnace FC100A1037 2-Pack of Filters
- Price
- $72.54
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 6y ago
Newest
by launch dateFilter King 20x25x4 Air Filter (MERV 13) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 24.5 x 3.75)
- Price
- $126.13
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1mo ago
2Pack 20x25x4 AC Furnace Air Filter Compatible with Honeywell FC100A1037 MERV 13 HVAC Filter Replacement Actual Size:19.94x24.86x4.38
- Price
- $47.81
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 2mo ago
Filtrete 20x25x4 (SlimFit) AC Furnace Air Filter MERV 13 MPR 1900 Premium Allergen Bacteria & Virus Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.5x24.5x3.75 in)
- Price
- $79.30
- Rating
- 4.3/5
- Reviews
- 379
- Age
- 1y ago
Simply 20x25x4 Air Filter MERV 13 6 Pack Furnace Air Filter for HVAC (Actual Size:19.5x24.5x3.63) DUST Pet & Allergy Control
- Price
- $101.83
- Rating
- 4.2/5
- Reviews
- 3,094
- Age
- 1y ago
Simply 20x25x4 Air Filter MERV 13 4 Pack Furnace Air Filter for HVAC (Actual Size:19.5x24.5x3.63) DUST Pet & Allergy Control
- Price
- $80.71
- Rating
- 4.3/5
- Reviews
- 532
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
43
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
4%
- Filterbuy42%
- Filtrete28%
- Simply10%
- BNX9%
- Aprilaire4%
- Oleergl2%
- Open — no brand owns it (3 brands, 4%)
Demand
20x25x4 Air Filter Merv 13 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.4×
Search terms
Top 20x25x4 Air Filter Merv 13 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20x25x4 air filter merv 1315K/yr
- merv 13 20x25x47K/yr
- 20x25x4 merv 134K/yr
Reviews and returns
What reviews say buyers love and hate about 20x25x4 Air Filter Merv 13
We read the reviews and the return reasons for every product selling here.
“DOES NOT FIT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common 20x25x4 Air Filter Merv 13 questions
Answered from the same tracked data.