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20x25x1 Air Filter Merv 8

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 98% of clicks, so 20x25x1 Air Filter Merv 8 is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$298K/yr57K searches / yr
90-day growth
+32.4%search demand this quarter
Competition
88%top-5 click share · 6 brands · 17 sellers

Flapen Score

20x25x1 Air Filter Merv 8 against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x25x1 Air Filter Merv 8 is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x25x1 Air Filter Merv 8 market on Amazon at a glance

Shoppers on Amazon United States searched for 20x25x1 Air Filter Merv 8 57K times last year and spent an estimated $298K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $298K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+32.4%
Conversion, latest week
12.4%
Market size, estimated
$298Ka year
Peak month
July2.1× the quietest month
Top search term
merv 8 20x25x122K searches a year

02 · Price

A sale here is worth $41.87.

Listings sell for $41.87 on average, from $33.50 to $61.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $41.87 that is $31K to $42K a year per listing.

Average price
$41.87inside the $15 to $100 sweet spot
Price range
$33.50–$61.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$31K–$42K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #41 within Furnace Parts & Accessories. It carries 17,867 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
0.9%
Average rank
#41in Furnace Parts & Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
17,867per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top 20x25x1 Air Filter Merv 8 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

$0$30K$60K$89K$119K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

17

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Amazon Basics39%
  • Simply22%
  • Filterbuy16%
  • Filtrete14%
  • BNX6%
  • Aerostar2%
  • Open — no brand owns it (0%)

Demand

20x25x1 Air Filter Merv 8 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top 20x25x1 Air Filter Merv 8 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merv 8 20x25x122K/yr
  • 20x25x1 air filter merv 820K/yr
  • 20x25x1 merv 87K/yr
  • air filter 20x25x1 merv 83K/yr
  • merv 8 20x25x1 air filters3K/yr
  • merv 8 filter 20x25x12K/yr

Reviews and returns

What reviews say buyers love and hate about 20x25x1 Air Filter Merv 8

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
25%of negative reviews mention “Filtration”
0.6%of orders come back
“Does not filter”
A buyer, on “Filtration”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 20x25x1 Air Filter Merv 8 questions

Answered from the same tracked data.