20x25x1 air filter merv 5
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$37.10avg listing price — sweet spot $15–$100
Price range
Incredible$33.40–$42.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+72.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,015.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 8K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 20x25x1 air filter merv 5 is a $37K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
20x25x1 air filter merv 5 market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $37K–$46K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics52%
- Filtrete43%
- Cabana Air Filters5%
Top 20x25x1 air filter merv 5 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics MERV 5 AC Furnace Air Filter 20x25x1 inches 6-Pack (Actual size: 19.75 x 24.75 x 0.75)
Amazon Basics$33.404.6★17,081 rev
Filtrete 20x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC Filters for Home MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)
Filtrete$38.674.8★25,884 rev
Cabana Filters 6-Pack 20x25x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$42.554.6★16 rev
Amazon Basics 20x25x1 Air Filter 6-Pack MERV 8 AC Furnace Filters Removes Dust Electrostatic Allergy Control (Actual Size: 19.75 x 24.75 x 0.75)
Amazon Basics$33.784.6★17,081 rev
Newest
by launch dateCabana Filters 6-Pack 20x25x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$42.5516 rev
Amazon Basics MERV 5 AC Furnace Air Filter 20x25x1 inches 6-Pack (Actual size: 19.75 x 24.75 x 0.75)
Amazon Basics$33.4017,081 rev
Amazon Basics 20x25x1 Air Filter 6-Pack MERV 8 AC Furnace Filters Removes Dust Electrostatic Allergy Control (Actual Size: 19.75 x 24.75 x 0.75)
Amazon Basics$33.7817,081 rev
Filtrete 20x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC Filters for Home MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)
Filtrete$38.6725,884 rev
Trending
90-day click momentumCabana Filters 6-Pack 20x25x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$42.554.6★
Amazon Basics 20x25x1 Air Filter 6-Pack MERV 8 AC Furnace Filters Removes Dust Electrostatic Allergy Control (Actual Size: 19.75 x 24.75 x 0.75)
Amazon Basics$33.784.6★
Amazon Basics MERV 5 AC Furnace Air Filter 20x25x1 inches 6-Pack (Actual size: 19.75 x 24.75 x 0.75)
Amazon Basics$33.404.6★
Filtrete 20x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC Filters for Home MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)
Filtrete$38.674.8★
What buyers say about 20x25x1 air filter merv 5
What buyers praise and complain about, mined from review topics.What buyers love
“GOOD PRICE”
“These filters seem to do the job well”
“They fit the need at the time”
“Excellent quality”
“As advertised”
“Works great”
“Works well”
“Very sturdy and easy to install”
“Easy to replace”
“Easy to install and remove”
What buyers complain about
“the low build quality”
“does not filter properly”
“Very flimsy”
“they are super thin”
“Not an exact fit”
“It will cost you a lot more in the long run”
“Crumples in less than 3 months”
“I had issues with them consistently getting clogged despite changing frequently”
“They are SO LOUD in my intake”
“Defective product”
Top return reasons
Common questions
- Is 20x25x1 air filter merv 5 profitable to sell on Amazon United States?
- The niche generates $37K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +72.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the 20x25x1 air filter merv 5 niche?
- 3 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 20x25x1 air filter merv 5?
- Top complaints mined from reviews: Quality-Overall, Filtration, Strength. The return rate is 0.7%.
- What does it cost to enter the 20x25x1 air filter merv 5 niche?
- Listings span $33.40–$42.55; the average listing price is $37.10 (sweet spot $15–$100). The average incumbent carries 15,016 reviews — the moat a new listing must climb.