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20x25x1 Air Filter Merv 5

Fail

The top 5 products take 100% of clicks, so 20x25x1 Air Filter Merv 5 is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$37K/yr8K searches / yr
90-day growth
+72.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 12 sellers

Flapen Score

20x25x1 Air Filter Merv 5 against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x25x1 Air Filter Merv 5 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x25x1 Air Filter Merv 5 market on Amazon at a glance

Shoppers on Amazon United States searched for 20x25x1 Air Filter Merv 5 8K times last year and spent an estimated $37K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +72.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+72.0%
Conversion, latest week
13.0%
Market size, estimated
$37Ka year
Top search term
20x25x1 air filter merv 54K searches a year

02 · Price

A sale here is worth $37.10.

Listings sell for $37.10 on average, from $33.40 to $42.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $37.10 that is $4K to $9K a year per listing.

Average price
$37.10inside the $15 to $100 sweet spot
Price range
$33.40–$42.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Furnace Parts & Accessories. It carries 15,016 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#190in Furnace Parts & Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
15,016per listing
Listings tracked
4

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top 20x25x1 Air Filter Merv 5 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$6K$11K$17K$22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Amazon Basics52%
  • Filtrete43%
  • Cabana Air Filters5%

Reviews and returns

What reviews say buyers love and hate about 20x25x1 Air Filter Merv 5

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
26%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“the low build quality”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 20x25x1 Air Filter Merv 5 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data