Is 20x25x1 air filter merv 11 profitable to sell on Amazon United States?

The niche generates $13.4M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Launch it (57/100).

How competitive is the 20x25x1 air filter merv 11 niche?

5 brands and 47 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 20x25x1 air filter merv 11?

Top complaints mined from reviews: Filtration, Quality-Overall, Strength. The return rate is 0.6%.

When does demand for 20x25x1 air filter merv 11 peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the 20x25x1 air filter merv 11 niche?

Listings span $25.38–$60.96; the average listing price is $39.74 (sweet spot $15–$100). The average incumbent carries 24,871 reviews — the moat a new listing must climb.

20x25x1 air filter merv 11

Launch it

A $13.4M/yr market growing +25.4% this quarter with returns at 0.6% — clears our launch bar.

Market size

Incredible$13.4M

$13.4M/yr · 2.2M searches

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.74

avg listing price — sweet spot $15–$100

Price range

Incredible$25.38–$60.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad24,870.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 20x25x1 air filter merv 11 is a $13.4M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

20x25x1 air filter merv 11 market data

Units sold / yr: 300K–400K; avg 15,000–20,000/product
Revenue / yr: $11.9M–$15.9M; units × avg price
Conversion rate: 15.4%
Avg BSR: #8
Page quality: 0%
Prime: 85%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Filtrete45%
Amazon Basics34%
Simply11%
Filterbuy8%
BNX2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +25.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top 20x25x1 air filter merv 11 search terms

20x25x1 air filter851K/yr +32.2%14.9% conv.
air filter 20x25x1357K/yr +31.5%12.4% conv.
furnace filter 20x25x1134K/yr -18.7%12.4% conv.
air filters 20x25x189K/yr +26.8%11.9% conv.
filtrete 20x25x190K/yr +6.7%11.3% conv.
ac filter 20x25x136K/yr +363.2%11.6% conv.
20 x 25 x 1 air filters for home75K/yr +16.9%15.2% conv.
20x25x151K/yr +46.2%11.7% conv.
furnace filters 20x25x187K/yr -8.4%12.4% conv.
filters 20x25x149K/yr +7.3%10.8% conv.

All search terms

Top 20x25x1 air filter merv 11 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 20x25x1 Air Filter 6-Pack MERV 8 AC Furnace Filters Removes Dust Electrostatic Allergy Control (Actual Size: 19.75 x 24.75 x 0.75)

Amazon Basics$33.784.6★17,081 rev

Filtrete 20x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)

Filtrete$25.384.8★57,731 rev

Simply 20x25x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x24.75x0.75) DUST Pet & Allergy Control

Simply$37.634.7★53,363 rev

Filtrete 20x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC Filters for Home MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint & Dust (Actual Size 19.69x24.69x0.81 in)

Filtrete$38.674.8★25,884 rev

Filtrete 20x25x1 Air Filter MERV 11 MPR 1000 Allergens and Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 6 HVAC Filters Actual Size 19.68 x 24.68 x 0.81

Filtrete$55.024.8★1,001 rev

Newest

by launch date

Amazon Basics MERV 5 AC Furnace Air Filter 20x25x1 inches 6-Pack (Actual size: 19.75 x 24.75 x 0.75)

Amazon Basics$33.4017,081 rev

11mo ago

Filtrete 20x25x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 19.880 x 25.563 x 0.8125 in)

Filtrete$43.346,265 rev

4y ago

BNX TruFilter 20x25x1 Air Filter MERV 13 (6-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10

BNX$60.967,885 rev

4y ago

Amazon Basics 20x25x1 Air Filter 6-Pack MERV 8 AC Furnace Filters Removes Dust Electrostatic Allergy Control (Actual Size: 19.75 x 24.75 x 0.75)

Amazon Basics$33.7817,081 rev

5y ago

Simply 20x25x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x24.75x0.75) DUST Pet & Allergy Control

Simply$37.6353,363 rev

7y ago

What buyers say about 20x25x1 air filter merv 11

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Excellent Value”

Filtration20%

“Excellent Filter”

Quality-Overall17%

“well made product”

Size-Overall13%

“They oll fit perfect”

Advertised Vs Actual Product7%

“As advertised”

Efficiency4%

“Works great”

Assembly/Installation3%

“Easy install”

Strength2%

“Very sturdy and easy to install”

Allergies2%

“We don't have bad allergies”

Ease Of Cleaning1%

“Cleans our dirty office air well at an affordable price”

What buyers complain about

Filtration22%

“Does not filter”

Quality-Overall17%

“the low build quality”

Strength8%

“Not strong enough”

Value For Money8%

“Disposable and Expensive”

Size-Overall7%

“Dont fit in the space and end up, sucked into the air handler on the sidewalk”

Durability5%

“Dont last,”

Thickness4%

“they are slightly deeper”

Noise Level3%

“They are SO LOUD in my intake”

Allergies2%

“Allergies”

Ease Of Use2%

“They dont feel good to use now”

Top return reasons

Size-Overall77%

Filtration11%

Compatibility-Overall4%

Value For Money3%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Quality-Overall1%

Functionality-Overall0%

Thickness0%

Certifications0%

Common questions

Is 20x25x1 air filter merv 11 profitable to sell on Amazon United States?: The niche generates $13.4M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Launch it (57/100).
How competitive is the 20x25x1 air filter merv 11 niche?: 5 brands and 47 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 20x25x1 air filter merv 11?: Top complaints mined from reviews: Filtration, Quality-Overall, Strength. The return rate is 0.6%.
When does demand for 20x25x1 air filter merv 11 peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the 20x25x1 air filter merv 11 niche?: Listings span $25.38–$60.96; the average listing price is $39.74 (sweet spot $15–$100). The average incumbent carries 24,871 reviews — the moat a new listing must climb.