20x24x2 air filter
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Price range
Incredible$35.91–$98.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$66.53avg listing price — sweet spot $15–$100
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Market size
Okay$169K$169K/yr · 16K searches
Review moat
Bad11,567.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 20x24x2 air filter is a $169K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
20x24x2 air filter market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $200K–$266K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 15%
- Sponsored
- 92%
- Out of stock
- 1.5%
- Avg brand age
- 66 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
8
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Filter King50%
- Filterbuy35%
- BNX6%
- Glasfloss4%
- MANN+HUMMEL3%
- WholesaleHVACDirect2%
Demand
Weekly Amazon search volume, last 25 weeks — +29.1% search growth over the last 90 days.Top 20x24x2 air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filterbuy 20x24x2 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.38 x 23.38 x 1.75)
Filterbuy$54.124.7★340 rev
Filter King 20x24x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 23.5 x 1.75)
Filter King$97.024.7★589 rev
Filter King 20x24x2 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 23.5 x 1.75)
Filter King$51.264.7★2,030 rev
Filter King 20x24x2 Air Filter (MERV 8) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 23.5 x 1.75)
Filter King$44.124.6★3,373 rev
Filterbuy 20x24x2 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.38 x 23.38 x 1.75)
Filterbuy$35.914.6★68,921 rev
Newest
by launch date
WholesaleHVACDirect 20x24x2 Air Filter (MERV 8) (12-Pack) King Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 23.5 x 1.75)
WholesaleHVACDirect$91.940 rev
MANN+HUMMEL 20x24x2 MERV 8 Pleated 2 AC Furnace Air Filter. Case of 12
MANN+HUMMEL$92.782 rev
BNX TruFilter 20x24x2 Air Filter MERV 11 (4-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7
BNX$52.326,309 rev
BNX TruFilter 20x24x2 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10
BNX$66.878 rev
Filter King 20x24x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 23.5 x 1.75)
Filter King$97.02589 rev
Trending
90-day click momentumWholesaleHVACDirect 20x24x2 Air Filter (MERV 8) (12-Pack) King Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 23.5 x 1.75)
WholesaleHVACDirect$91.940.0★
BNX TruFilter 20x24x2 Air Filter MERV 11 (4-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7
BNX$52.324.7★
Filter King 20x24x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 23.5 x 1.75)
Filter King$97.024.7★
Glasfloss 20x24x2 MERV 10 AC Furnace Air Filter. 12 Pack
Glasfloss$98.374.8★
Filterbuy 20x24x2 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.38 x 23.38 x 1.75)
Filterbuy$62.414.6★
What buyers say about 20x24x2 air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fast shipping and great at filtering pet hair and dust from the house”
“Perfect size”
“or seasonal allergies benefit from with the MERV 11”
“Great price”
“High quality”
Top return reasons
Common questions
- Is 20x24x2 air filter profitable to sell on Amazon United States?
- The niche generates $169K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the 20x24x2 air filter niche?
- 6 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What does it cost to enter the 20x24x2 air filter niche?
- Listings span $35.91–$98.37; the average listing price is $66.53 (sweet spot $15–$100). The average incumbent carries 11,567 reviews — the moat a new listing must climb.