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20x24x1 Air Filter

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 96% of clicks, so 20x24x1 Air Filter is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$2.1M/yr350K searches / yr
90-day growth
+37.0%search demand this quarter
Competition
67%top-5 click share · 8 brands · 49 sellers

Flapen Score

20x24x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x24x1 Air Filter is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x24x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 20x24x1 Air Filter 350K times last year and spent an estimated $2.1M. The top 5 brands take 96% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
+37.0%
Conversion, latest week
13.6%
Market size, estimated
$2.1Ma year
Peak month
July1.9× the quietest month
Top search term
20x24x1 air filter168K searches a year

02 · Price

A sale here is worth $44.45.

Listings sell for $44.45 on average, from $27.33 to $79.67. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $44.45 that is $89K to $111K a year per listing.

Average price
$44.45inside the $15 to $100 sweet spot
Price range
$27.33–$79.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$89K–$111K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #45 within Furnace Parts & Accessories. It carries 22,963 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
1.5%
Average rank
#45in Furnace Parts & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
22,963per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top 20x24x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$106K$212K$319K$425K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

49

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Filtrete42%
  • Filterbuy29%
  • Simply18%
  • BNX4%
  • Flanders3%
  • TRIGHTFILTERS2%
  • Open — no brand owns it (2 brands, 2%)

Demand

20x24x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top 20x24x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x24x1 air filter168K/yr
  • air filter 20x24x136K/yr
  • ac filter 20x24x117K/yr
  • 20 x 24 x 1 air filter16K/yr
  • 24x20x1 air filter15K/yr
  • 20x24x1 air filter 6 pack11K/yr
  • 20x24x110K/yr
  • 20 x 24 x 1 air filters for home10K/yr
  • furnace filters 20x24x110K/yr
  • air filters 20x24x18K/yr

Reviews and returns

What reviews say buyers love and hate about 20x24x1 Air Filter

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Not true to size”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 20x24x1 Air Filter questions

Answered from the same tracked data.