20x23x1 Air Filters

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $853K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

+52.7%

Conversion, latest week

12.9%

Market size, estimated

$853Ka year

Peak month

July2.0× the quietest month

Top search term

20x23x1 air filters38K searches a year

Listings sell for $52.45 on average, from $25.61 to $79.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $52.45 that is $39K to $52K a year per listing.

Average price

$52.45inside the $15 to $100 sweet spot

Price range

$25.61–$79.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$39K–$52K

Returns

0.3%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #69 within Furnace Parts & Accessories. It carries 11,024 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

63%

Out of stock, average day

8.1%

Average rank

#69in Furnace Parts & Accessories

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

11,024per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months