20x23x1 air filters
Launch itA $853K/yr market growing +52.7% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Price range
Incredible$25.61–$79.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.45avg listing price — sweet spot $15–$100
Market size
Great$853K$853K/yr · 126K searches
Growth
Good+52.7%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,023.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 20x23x1 air filters is a $853K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
20x23x1 air filters market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $787K–$1.0M
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 74%
- Out of stock
- 8.1%
- Avg brand age
- 68 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Filterbuy36%
- Filtrete23%
- BNX19%
- Filter King10%
- Simply10%
- K&N2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +52.7% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Top 20x23x1 air filters search terms
- 20x23x1 air filters38K/yr
- 23x20x1 air filter16K/yr
- 20x23x1 air filter12K/yr
- 20x23x1 air conditioner filter11K/yr
- air filter 20x23x111K/yr
- ac filter 20x23x15K/yr
- 20 x 23 x 1 air filters for home6K/yr
- furnace filters 20x23x15K/yr
- 20x23x1 furnace filter4K/yr
- 20x23x14K/yr
Top 20x23x1 air filters products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filterbuy 20x23x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
Filterbuy$52.884.7★51,098 rev
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
Filtrete$25.614.7★740 rev
Filter King 20x23x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 22.5 x .75)
Filter King$53.194.7★2,030 rev
Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
Filterbuy$56.224.8★177 rev
BNX TruFilter 20x23x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7
BNX$53.604.7★6,309 rev
Newest
by launch date
Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)
Filter King$66.81235 rev
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
Filtrete$25.61740 rev
Filtrete 20x23x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 19.68 x 22.68 x 0.81 in)
Filtrete$56.0925,454 rev
Filtrete 20x23x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters(Act Size 19.68x22.68x0.78 in)
Filtrete$76.402,507 rev
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
Filtrete$44.026,265 rev
Trending
90-day click momentum
Simply 20x23x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control
Simply$39.694.6★
Filter King 20x23x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 22.5 x .75)
Filter King$53.194.7★
Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)
Filter King$66.814.5★
Simply 20x23x1 Air Filter Merv 8 12 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control
Simply$79.374.7★
Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
Filterbuy$56.224.8★
What buyers say about 20x23x1 air filters
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable price”
“Perfect filter”
“Excellent quality and noticeable air improvement”
“Perfect fit”
“Worked as advertised”
“The material quality gives outstanding dust defense”
“Works just fine”
“It is very easy to install; removing it and putting it back is a breeze”
“Fix perfect”
“Well built and fit perfectly”
What buyers complain about
“size is not true fit”
“They are flimsy and warped and very hard to get them in the slot for the filters”
“Not pleased especially for how pricey these are”
“So cheap”
“The cardboard around the edges is so thin”
“Very thin edge design”
“Is there a repeat purchase of this product”
“When one is used the rest had to be put in a large garbage bag to keep them clean”
“flimsy and warped”
“The sagging was caused by the filter being pushed upward by the airflow”
Top return reasons
Common questions
- Is 20x23x1 air filters profitable to sell on Amazon United States?
- The niche generates $853K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Launch it (61/100).
- How competitive is the 20x23x1 air filters niche?
- 6 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 20x23x1 air filters?
- Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 0.3%.
- When does demand for 20x23x1 air filters peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 20x23x1 air filters niche?
- Listings span $25.61–$79.37; the average listing price is $52.45 (sweet spot $15–$100). The average incumbent carries 11,024 reviews — the moat a new listing must climb.