20x23x1 Air Filters
MaybeReturns run at only 0.3% of orders. But the top 5 brands take 98% of clicks, so 20x23x1 Air Filters is a Maybe.
- Flapen Score
- 61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 4861
- Market size
- $853K/yr126K searches / yr
- 90-day growth
- +52.7%search demand this quarter
- Competition
- 57%top-5 click share · 6 brands · 15 sellers
Flapen Score
20x23x1 Air Filters against its category
The dotted line is the Tools & Home Improvement average. Past it, 20x23x1 Air Filters is stronger. Inside it, weaker.
Market
The 20x23x1 Air Filters market on Amazon at a glance
Shoppers on Amazon United States searched for 20x23x1 Air Filters 126K times last year and spent an estimated $853K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $853K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- +52.7%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $853Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- 20x23x1 air filters38K searches a year
02 · Price
A sale here is worth $52.45.
Listings sell for $52.45 on average, from $25.61 to $79.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $52.45 that is $39K to $52K a year per listing.
- Average price
- $52.45inside the $15 to $100 sweet spot
- Price range
- $25.61–$79.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $39K–$52K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #69 within Furnace Parts & Accessories. It carries 11,024 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 63%
- Out of stock, average day
- 8.1%
- Average rank
- #69in Furnace Parts & Accessories
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 11,024per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top 20x23x1 Air Filters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filterbuy 20x23x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
- Price
- $52.88
- Rating
- 4.7/5
- Reviews
- 51,098
- Age
- 13y ago
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
- Price
- $25.61
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 1y ago
Filter King 20x23x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 22.5 x .75)
- Price
- $53.19
- Rating
- 4.7/5
- Reviews
- 2,030
- Age
- 7y ago
Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
- Price
- $56.22
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 13y ago
BNX TruFilter 20x23x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7
- Price
- $53.60
- Rating
- 4.7/5
- Reviews
- 6,309
- Age
- 3y ago
Trending
90-day click momentum
Simply 20x23x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control
- Price
- $39.69
- Rating
- 4.6/5
- Reviews
- 5,182
- Age
- 4y ago
Filter King 20x23x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 22.5 x .75)
- Price
- $53.19
- Rating
- 4.7/5
- Reviews
- 2,030
- Age
- 7y ago
Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)
- Price
- $66.81
- Rating
- 4.5/5
- Reviews
- 235
- Age
- 2w ago
Simply 20x23x1 Air Filter Merv 8 12 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control
- Price
- $79.37
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 3y ago
Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)
- Price
- $56.22
- Rating
- 4.8/5
- Reviews
- 177
- Age
- 13y ago
Newest
by launch dateFilter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)
- Price
- $66.81
- Rating
- 4.5/5
- Reviews
- 235
- Age
- 2w ago
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
- Price
- $25.61
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 1y ago
Filtrete 20x23x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 19.68 x 22.68 x 0.81 in)
- Price
- $56.09
- Rating
- 4.8/5
- Reviews
- 25,454
- Age
- 1y ago
Filtrete 20x23x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters(Act Size 19.68x22.68x0.78 in)
- Price
- $76.40
- Rating
- 4.8/5
- Reviews
- 2,507
- Age
- 1y ago
Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 19.69 x 22.69 x 0.81 in)
- Price
- $44.02
- Rating
- 4.7/5
- Reviews
- 6,265
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Filterbuy36%
- Filtrete23%
- BNX19%
- Filter King10%
- Simply10%
- K&N2%
- Open — no brand owns it (0%)
Demand
20x23x1 Air Filters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top 20x23x1 Air Filters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20x23x1 air filters38K/yr
- 23x20x1 air filter16K/yr
- 20x23x1 air filter12K/yr
- 20x23x1 air conditioner filter11K/yr
- air filter 20x23x111K/yr
- ac filter 20x23x15K/yr
- 20 x 23 x 1 air filters for home6K/yr
- furnace filters 20x23x15K/yr
- 20x23x1 furnace filter4K/yr
- 20x23x14K/yr
Reviews and returns
What reviews say buyers love and hate about 20x23x1 Air Filters
We read the reviews and the return reasons for every product selling here.
“size is not true fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 20x23x1 Air Filters questions
Answered from the same tracked data.