20x22x1 air filter
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Price range
Incredible$26.30–$84.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.15avg listing price — sweet spot $15–$100
Market size
Good$655K$655K/yr · 109K searches
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad12,294.11avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 20x22x1 air filter is a $655K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
20x22x1 air filter market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $722K–$963K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 84%
- Out of stock
- 1.6%
- Avg brand age
- 68 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- Filterbuy34%
- Filtrete25%
- Simply15%
- Aerostar11%
- BNX6%
- Clorox Air Filters5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Top 20x22x1 air filter search terms
- 20x22x1 air filter47K/yr
- air filter 20x22x113K/yr
- 20x22x1 air filter 6 pack11K/yr
- 20x22x1 furnace filter6K/yr
- furnace filters 20x22x16K/yr
- 22x20x1 air filter5K/yr
- ac filter 20x22x15K/yr
- 20 x 22 x 1 air filter4K/yr
- 20x22x14K/yr
- 20 x 22 x 1 air filters for home5K/yr
Top 20x22x1 air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filterbuy 20x22x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 21.50 x 0.75)
Filterbuy$46.684.7★51,098 rev
Simply 20x22x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x21.75x0.75) DUST Pet & Allergy Control
Simply$42.314.7★53,363 rev
Filtrete 20x22x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 19.81 x 21.81 x 0.81 in)
Filtrete$41.994.8★25,454 rev
Filterbuy 20x22x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 21.50 x 0.75)
Filterbuy$43.364.7★1,463 rev
Aerostar 20x22x1 MERV 6 Air Filter 6 Count ACTUAL SIZE (19.75 x 21.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Dust Lint & Pollen Control (MPR 300 / FPR 3) Made in USA
Aerostar$35.634.5★190 rev
Newest
by launch date
Clorox 20x22x1 Air Filter MERV 8 with Carbon Reduces Pet Smells Cooking Smells and More Pleated HVAC AC Furnace Filter 4-Pack (Actual Size 19.75 x 21.75 x 0.75) Made in USA
Clorox Air Filters$41.084 rev
Filtrete 20x22x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.81 x 21.81 x 0.81 in)
Filtrete$26.30740 rev
Filtrete 20x22x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 19.81 x 21.81 x 0.81 in)
Filtrete$42.58627 rev
Filtrete 20x22x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 19.81 x 21.81 x 0.81 in)
Filtrete$41.9925,454 rev
Aerostar 20x22x1 MERV 6 Air Filter 6 Count ACTUAL SIZE (19.75 x 21.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Dust Lint & Pollen Control (MPR 300 / FPR 3) Made in USA
Aerostar$35.63190 rev
Trending
90-day click momentumClorox 20x22x1 Air Filter MERV 8 with Carbon Reduces Pet Smells Cooking Smells and More Pleated HVAC AC Furnace Filter 4-Pack (Actual Size 19.75 x 21.75 x 0.75) Made in USA
Clorox Air Filters$41.084.7★
Filter King 20x22x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 21.5 x .75)
Filter King$46.674.7★
Filtrete 20x22x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 19.81 x 21.81 x 0.81 in)
Filtrete$42.584.6★
Aerostar 20x22x1 MERV 8 Air Filter 6 Count ACTUAL SIZE (19.75 x 21.75 x 0.75) HVAC Air Conditioning & Furnace Filter Captures Dust Lint & Pollen (MPR 600 / FPR 5) Made in USA
Aerostar$48.904.6★
Filter King 20x22x1 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 21.5 x .75)
Filter King$84.454.7★
What buyers say about 20x22x1 air filter
What buyers praise and complain about, mined from review topics.What buyers love
“These filters are great and reasonable”
“Look well made”
“Good buy for your money”
“Fits well”
“it very very strong and steady”
“very convenient”
What buyers complain about
“they did not fit because they were incorrect size identified by the furnace vendor”
“They are very flimsy and breaks easy”
“Not terribly good quality”
“Also one of the filters arrived damaged as the fibers were pulled out”
“the price just keeps going up”
“this brand doesnt work in my Trane A/C”
“Too thick to fit my A/c though right size”
“eventually get sucked into the fan housing causing tons of noise”
Top return reasons
Common questions
- Is 20x22x1 air filter profitable to sell on Amazon United States?
- The niche generates $655K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the 20x22x1 air filter niche?
- 7 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in 20x22x1 air filter?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.7%.
- When does demand for 20x22x1 air filter peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the 20x22x1 air filter niche?
- Listings span $26.30–$84.45; the average listing price is $48.15 (sweet spot $15–$100). The average incumbent carries 12,294 reviews — the moat a new listing must climb.