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20x22x1 Air Filter

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 92% of clicks, so 20x22x1 Air Filter is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$655K/yr109K searches / yr
90-day growth
+42.6%search demand this quarter
Competition
64%top-5 click share · 7 brands · 12 sellers

Flapen Score

20x22x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x22x1 Air Filter is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x22x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 20x22x1 Air Filter 109K times last year and spent an estimated $655K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $655K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+42.6%
Conversion, latest week
12.5%
Market size, estimated
$655Ka year
Peak month
July2.0× the quietest month
Top search term
20x22x1 air filter47K searches a year

02 · Price

A sale here is worth $48.15.

Listings sell for $48.15 on average, from $26.30 to $84.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $48.15 that is $36K to $48K a year per listing.

Average price
$48.15inside the $15 to $100 sweet spot
Price range
$26.30–$84.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$36K–$48K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #107 within Furnace Parts & Accessories. It carries 12,294 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
63%
Out of stock, average day
1.6%
Average rank
#107in Furnace Parts & Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
12,294per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top 20x22x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$33K$66K$98K$131K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Filterbuy34%
  • Filtrete25%
  • Simply15%
  • Aerostar11%
  • BNX6%
  • Clorox Air Filters5%
  • Open — no brand owns it (1 brand, 3%)

Demand

20x22x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top 20x22x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x22x1 air filter47K/yr
  • air filter 20x22x113K/yr
  • 20x22x1 air filter 6 pack11K/yr
  • 20x22x1 furnace filter6K/yr
  • furnace filters 20x22x16K/yr
  • 22x20x1 air filter5K/yr
  • ac filter 20x22x15K/yr
  • 20 x 22 x 1 air filter4K/yr
  • 20x22x14K/yr
  • 20 x 22 x 1 air filters for home5K/yr

Reviews and returns

What reviews say buyers love and hate about 20x22x1 Air Filter

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Filtration”
26%of negative reviews mention “Size-Overall”
0.7%of orders come back
“they did not fit because they were incorrect size identified by the furnace vendor”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 20x22x1 Air Filter questions

Answered from the same tracked data.