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20x20x3 Air Filter

Fail

The top 5 products take 78% of clicks, so 20x20x3 Air Filter is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$105K/yr19K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
78%top-5 click share · 10 brands · 12 sellers

Flapen Score

20x20x3 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x20x3 Air Filter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x20x3 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 20x20x3 Air Filter 19K times last year and spent an estimated $105K. The top 5 brands take 85% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
9.7%
Market size, estimated
$105Ka year
Peak month
July1.8× the quietest month
Top search term
20x20x3 air filter13K searches a year

02 · Price

A sale here is worth $57.81.

Listings sell for $57.81 on average, from $38.62 to $65.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $57.81 that is $6K to $14K a year per listing.

Average price
$57.81inside the $15 to $100 sweet spot
Price range
$38.62–$65.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #817 within Furnace Parts & Accessories. It carries 38 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#817in Furnace Parts & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
38per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top 20x20x3 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$11K$21K$32K$42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

  • CPLIKE37%
  • Cooyafan22%
  • LIWEDFG14%
  • SENWHIS7%
  • Vilaso6%
  • filvita5%
  • Open — no brand owns it (4 brands, 10%)

Demand

20x20x3 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Prime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top 20x20x3 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x20x3 air filter13K/yr
  • 20x20x3 air filter merv 133K/yr
  • 20x20x32K/yr

Reviews and returns

What reviews say buyers love and hate about 20x20x3 Air Filter

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Filtration”
25%of negative reviews mention “Value For Money”
2.1%of orders come back
“high cost”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 20x20x3 Air Filter questions

Answered from the same tracked data.