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20x20x2 Air Filter Merv 13

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so 20x20x2 Air Filter Merv 13 is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$86K/yr20K searches / yr
90-day growth
+105.5%search demand this quarter
Competition
77%top-5 click share · 5 brands · 8 sellers

Flapen Score

20x20x2 Air Filter Merv 13 against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x20x2 Air Filter Merv 13 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x20x2 Air Filter Merv 13 market on Amazon at a glance

Shoppers on Amazon United States searched for 20x20x2 Air Filter Merv 13 20K times last year and spent an estimated $86K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +105.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+105.5%
Conversion, latest week
7.4%
Market size, estimated
$86Ka year
Peak month
July3.0× the quietest month
Top search term
merv 13 20x20x29K searches a year

02 · Price

A sale here is worth $59.17.

Listings sell for $59.17 on average, from $42.14 to $82.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $59.17 that is $6K to $15K a year per listing.

Average price
$59.17inside the $15 to $100 sweet spot
Price range
$42.14–$82.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #120 within Furnace Parts & Accessories. It carries 3,058 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
60%
Out of stock, average day
5.4%
Average rank
#120in Furnace Parts & Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,058per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top 20x20x2 Air Filter Merv 13 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$13K$26K$39K$51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Filterbuy63%
  • Simply12%
  • BNX11%
  • Aerostar10%
  • Filter King4%

Demand

20x20x2 Air Filter Merv 13 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.0×

Search terms

Top 20x20x2 Air Filter Merv 13 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merv 13 20x20x29K/yr
  • 20x20x2 air filter merv 137K/yr
  • 20x20x2 merv 134K/yr

Reviews and returns

What reviews say buyers love and hate about 20x20x2 Air Filter Merv 13

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Filtration”
25%of negative reviews mention “Filtration”
0.3%of orders come back
“They appeared to be a tad smaller than the more expensive filters”
A buyer, on “Filtration”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 20x20x2 Air Filter Merv 13 questions

Answered from the same tracked data.