Is 20x20x2 air filter merv 13 profitable to sell on Amazon United States?

The niche generates $86K/yr across 10 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +105.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the 20x20x2 air filter merv 13 niche?

5 brands and 8 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 20x20x2 air filter merv 13?

Top complaints mined from reviews: Filtration, Size-Overall, Noise Level. The return rate is 0.3%.

When does demand for 20x20x2 air filter merv 13 peak?

Demand peaks in Jul; the busiest month runs 3.0× the quietest.

What does it cost to enter the 20x20x2 air filter merv 13 niche?

Listings span $42.14–$82.38; the average listing price is $59.17 (sweet spot $15–$100). The average incumbent carries 3,058 reviews — the moat a new listing must climb.

20x20x2 air filter merv 13

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Incredible$42.14–$82.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+105.5%

90-day search growth — must beat 0% to launch

Avg price

Great$59.17

avg listing price — sweet spot $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,058.2

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$86K

$86K/yr · 20K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, 20x20x2 air filter merv 13 is a $86K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

20x20x2 air filter merv 13 market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $118K–$148K; units × avg price
Conversion rate: 7.4%
Avg BSR: #120
Page quality: 0%
Prime: 60%
Sponsored: 100%
Out of stock: 5.4%
Avg brand age: 57 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Filterbuy63%
Simply12%
BNX11%
Aerostar10%
Filter King4%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +105.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 3.0×

Open Trend

Top 20x20x2 air filter merv 13 search terms

merv 13 20x20x29K/yr +165.4%6.8% conv.
20x20x2 air filter merv 137K/yr +52.0%7.1% conv.
20x20x2 merv 134K/yr +87.3%7.3% conv.

All search terms

Top 20x20x2 air filter merv 13 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 20x20x2 Air Filter MERV 13 Optimal Smoke & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 19.50 x 1.75)

Filterbuy$58.664.6★21,899 rev

Aerostar 20x20x2 MERV 13 Air Filter 4 Pack Set of HVAC Furnace Filters Electrostatic MPR 1500-1900 & FPR 10 (Actual Size: 19 1/2 x 19 1/2 x 1 3/4 inches)

Aerostar$54.204.7★436 rev

Simply 20x20x2 Air Filter MERV 13 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.5x19.5x1.75) DUST Pet & Allergy Control

Simply$63.964.2★3,094 rev

Filterbuy 20x20x2 Air Filter MERV 13 Optimal Smoke & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 19.50 x 1.75)

Filterbuy$43.264.5★238 rev

Filterbuy 20x20x2 Air Filter MERV 13 Optimal Smoke & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 19.50 x 1.75)

Filterbuy$77.294.6★151 rev

Newest

by launch date

Filter King 20x20x2 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 19.5 x 1.75)

Filter King$57.35235 rev

6mo ago

Simply 20x20x2 Air Filter MERV 13 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.5x19.5x1.75) DUST Pet & Allergy Control

Simply$63.963,094 rev

9mo ago

Simply 20x20x2 Air Filter MERV 13 4 Pack Furnace Air Filter for HVAC (Actual Size: 19.5x19.5x0.75) DUST Pet & Allergy Control

Simply$52.93532 rev

9mo ago

Aerostar 20x20x2 MERV 13 Air Filter 4 Pack Set of HVAC Furnace Filters Electrostatic MPR 1500-1900 & FPR 10 (Actual Size: 19 1/2 x 19 1/2 x 1 3/4 inches)

Aerostar$54.20436 rev

11mo ago

BNX TruFilter 20x20x2 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10

BNX$59.5082 rev

2y ago

What buyers say about 20x20x2 air filter merv 13

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration38%

“The filters work great”

Quality-Overall22%

“good quality”

Value For Money10%

“Cheap”

Advertised Vs Actual Product7%

“product is as advertised”

Size-Overall6%

“Fit fine”

Soft Feel3%

“Smooth experience”

Material Quality3%

“Materials and workmanship excellent”

Ease Of Cleaning3%

“These worked great for catching dust”

Locally Manufactured2%

“Made in America”

Strength1%

“Sturdy, correct size as offered”

What buyers complain about

Filtration25%

“They appeared to be a tad smaller than the more expensive filters”

Size-Overall18%

“dont fit into place”

Noise Level17%

“There is a sound when air is moving through the filter that is loud at times”

Strength6%

“they were very flimsy”

Quality-Overall6%

“Cheap”

Allergies6%

“We suffer from allergies”

Jamming/Clogging6%

“getting stuck in the bottom of the A coil do not recommend”

Durability4%

“fall apart”

Material Quality3%

“the cardboard border less sturdy”

Top return reasons

Size-Overall60%

Filtration26%

Value For Money4%

Defective Material/Parts2%

Compatibility-Overall2%

Ease Of Use1%

Thickness1%

Measurement/Reading Accuracy1%

Advertised Vs Actual Product1%

Thin1%

Common questions

Is 20x20x2 air filter merv 13 profitable to sell on Amazon United States?: The niche generates $86K/yr across 10 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +105.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the 20x20x2 air filter merv 13 niche?: 5 brands and 8 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 20x20x2 air filter merv 13?: Top complaints mined from reviews: Filtration, Size-Overall, Noise Level. The return rate is 0.3%.
When does demand for 20x20x2 air filter merv 13 peak?: Demand peaks in Jul; the busiest month runs 3.0× the quietest.
What does it cost to enter the 20x20x2 air filter merv 13 niche?: Listings span $42.14–$82.38; the average listing price is $59.17 (sweet spot $15–$100). The average incumbent carries 3,058 reviews — the moat a new listing must climb.