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20x20x2 Air Filter

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 92% of clicks, so 20x20x2 Air Filter is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$695K/yr155K searches / yr
90-day growth
+49.9%search demand this quarter
Competition
66%top-5 click share · 8 brands · 12 sellers

Flapen Score

20x20x2 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x20x2 Air Filter is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x20x2 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 20x20x2 Air Filter 155K times last year and spent an estimated $695K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +49.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $695K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+49.9%
Conversion, latest week
8.2%
Market size, estimated
$695Ka year
Peak month
July1.8× the quietest month
Top search term
20x20x2 air filter95K searches a year

02 · Price

A sale here is worth $55.00.

Listings sell for $55.00 on average, from $33.59 to $84.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $55.00 that is $55K to $69K a year per listing.

Average price
$55.00inside the $15 to $100 sweet spot
Price range
$33.59–$84.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$55K–$69K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #69 within Furnace Parts & Accessories. It carries 11,982 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
38%
Out of stock, average day
4.5%
Average rank
#69in Furnace Parts & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
11,982per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top 20x20x2 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$70K$104K$139K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Filter King35%
  • Filterbuy31%
  • Filtrete13%
  • Simply10%
  • Glasfloss4%
  • BNX3%
  • Open — no brand owns it (2 brands, 5%)

Demand

20x20x2 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top 20x20x2 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x20x2 air filter95K/yr
  • 20x20x212K/yr
  • air filter 20x20x210K/yr
  • ac filter 20x20x26K/yr
  • 20x20x2 furnace filter8K/yr
  • furnace filters 20x20x26K/yr
  • 20 x 20 x 2 air filter6K/yr
  • furnace filter 20x20x25K/yr
  • 20x20x2 filter3K/yr
  • air filters 20x20x22K/yr

Reviews and returns

What reviews say buyers love and hate about 20x20x2 Air Filter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Filtration”
18%of negative reviews mention “Filtration”
0.1%of orders come back
“presumably affecting the efficiency of the filtering”
A buyer, on “Filtration”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 20x20x2 Air Filter questions

Answered from the same tracked data.