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20x20x1 Air Filter Merv 11

Maybe

Buyers convert on 12.9% of searches. But the top 5 brands take 96% of clicks, so 20x20x1 Air Filter Merv 11 is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$249K/yr52K searches / yr
90-day growth
+33.7%search demand this quarter
Competition
80%top-5 click share · 6 brands · 31 sellers

Flapen Score

20x20x1 Air Filter Merv 11 against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x20x1 Air Filter Merv 11 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x20x1 Air Filter Merv 11 market on Amazon at a glance

Shoppers on Amazon United States searched for 20x20x1 Air Filter Merv 11 52K times last year and spent an estimated $249K. The top 5 brands take 96% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+33.7%
Conversion, latest week
12.9%
Market size, estimated
$249Ka year
Peak month
July2.1× the quietest month
Top search term
merv 11 20x20x122K searches a year

02 · Price

A sale here is worth $37.55.

Listings sell for $37.55 on average, from $24.96 to $48.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $37.55 that is $19K to $28K a year per listing.

Average price
$37.55inside the $15 to $100 sweet spot
Price range
$24.96–$48.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$19K–$28K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Furnace Parts & Accessories. It carries 15,960 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#30in Furnace Parts & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
15,960per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top 20x20x1 Air Filter Merv 11 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

$0$37K$75K$112K$150K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

31

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Amazon Basics42%
  • Filtrete19%
  • Filterbuy13%
  • BNX12%
  • Simply11%
  • Aerostar4%
  • Open — no brand owns it (0%)

Demand

20x20x1 Air Filter Merv 11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top 20x20x1 Air Filter Merv 11 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • merv 11 20x20x122K/yr
  • 20x20x1 air filter merv 1122K/yr
  • air filter 20x20x1 merv 114K/yr
  • 20x20x1 merv 114K/yr

Reviews and returns

What reviews say buyers love and hate about 20x20x1 Air Filter Merv 11

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Filtration”
27%of negative reviews mention “Filtration”
0.9%of orders come back
“Not a good filter”
A buyer, on “Filtration”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 20x20x1 Air Filter Merv 11 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data