Is 20x20x1 air filter merv 11 profitable to sell on Amazon United States?

The niche generates $249K/yr across 9 tracked products. 90-day search growth is +33.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the 20x20x1 air filter merv 11 niche?

6 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in 20x20x1 air filter merv 11?

Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for 20x20x1 air filter merv 11 peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the 20x20x1 air filter merv 11 niche?

Listings span $24.96–$48.31; the average listing price is $37.55 (sweet spot $15–$100). The average incumbent carries 15,960 reviews — the moat a new listing must climb.

20x20x1 air filter merv 11

Worth a look

Shows searches that convert (12.9% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.55

avg listing price — sweet spot $15–$100

Price range

Incredible$24.96–$48.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.7%

90-day search growth — must beat 0% to launch

Market size

Okay$249K

$249K/yr · 52K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,959.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 20x20x1 air filter merv 11 is a $249K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

20x20x1 air filter merv 11 market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $225K–$300K; units × avg price
Conversion rate: 12.9%
Avg BSR: #30
Page quality: 0%
Prime: 78%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Amazon Basics42%
Filtrete19%
Filterbuy13%
BNX12%
Simply11%
Aerostar4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +33.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top 20x20x1 air filter merv 11 search terms

merv 11 20x20x122K/yr +41.0%9.8% conv.
20x20x1 air filter merv 1122K/yr +24.4%13.7% conv.
air filter 20x20x1 merv 114K/yr +40.9%14.5% conv.
20x20x1 merv 114K/yr +42.8%15.1% conv.

All search terms

Top 20x20x1 air filter merv 11 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 20x20x1 Air Filter 6-Pack MERV 11 AC Furnace Filters Dust Pet Allergy Control Electrostatic (Actual Size: 19.75 x 19.75 x .75)

Amazon Basics$35.194.6★17,081 rev

BNX TruFilter 20x20x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX$43.874.7★6,309 rev

Filtrete 20x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filter (Actual Size 19.68 x 19.68 x 0.81 in)

Filtrete$48.314.8★25,454 rev

Filtrete 20x20x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 19.68 x 19.68 x 0.81 in)

Filtrete$24.964.8★57,731 rev

Filterbuy 20x20x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 19.50 x 0.75)

Filterbuy$37.554.6★23,863 rev

Newest

by launch date

BNX TruFilter 20x20x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX$43.876,309 rev

3y ago

Simply 20x20x1 Air Filter Merv 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control

Simply$30.41182 rev

3y ago

Simply 20x20x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control

Simply$38.526,555 rev

4y ago

Amazon Basics 20x20x1 Air Filter 6-Pack MERV 11 AC Furnace Filters Dust Pet Allergy Control Electrostatic (Actual Size: 19.75 x 19.75 x .75)

Amazon Basics$35.1917,081 rev

5y ago

Aerostar 20x20x1 MERV 11 Air Filter 6 Count ACTUAL SIZE (19.75 x 19.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Dust Pet Dander Smoke & Allergies (MPR 1200 / FPR 7) Made in USA

Aerostar$38.655,487 rev

10y ago

What buyers say about 20x20x1 air filter merv 11

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration26%

“Good filter”

Value For Money20%

“Best price”

Quality-Overall17%

“these are higher quality higher”

Size-Overall13%

“Fit great”

Advertised Vs Actual Product6%

“Work as advertised”

Efficiency3%

“Works Great”

Assembly/Installation2%

“Very easy to install”

Strength2%

“Well made and seems more sturdy than some brand name filters I have previously purchased”

Durability2%

“Functional and durable”

Ease Of Use1%

“I also appreciate the convenience”

What buyers complain about

Filtration27%

“Not a good filter”

Size-Overall17%

“Does not fit”

Quality-Overall15%

“Very flimsy, terrible quality”

Value For Money6%

“too pricey”

Strength6%

“Very flimsy”

Noise Level3%

“Noisy fit is too small”

Material Quality2%

“Cheap material”

Leak-Proof2%

“Air leak before one month”

Assembly/Installation1%

“I went through two trying to install them”

Design-Overall1%

“the mechanical design and stability is crap”

Top return reasons

Size-Overall77%

Filtration12%

Compatibility-Overall4%

Value For Money2%

Quality-Overall1%

Functionality-Overall1%

Material Quality1%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Certifications0%

Common questions

Is 20x20x1 air filter merv 11 profitable to sell on Amazon United States?: The niche generates $249K/yr across 9 tracked products. 90-day search growth is +33.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the 20x20x1 air filter merv 11 niche?: 6 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in 20x20x1 air filter merv 11?: Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 0.9%.
When does demand for 20x20x1 air filter merv 11 peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the 20x20x1 air filter merv 11 niche?: Listings span $24.96–$48.31; the average listing price is $37.55 (sweet spot $15–$100). The average incumbent carries 15,960 reviews — the moat a new listing must climb.