Is 20x20x1 Air Filter 12 Pack profitable to sell on Amazon United States?

Flapen scores 20x20x1 Air Filter 12 Pack 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $168K a year across 23 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew +14.3% in the last 90 days.

How competitive is the 20x20x1 Air Filter 12 Pack niche on Amazon United States?

11 brands and 53 sellers compete in 20x20x1 Air Filter 12 Pack on Amazon United States. The top 5 20x20x1 Air Filter 12 Pack products take 52% of clicks, and the top 5 brands take 68%.

What do buyers complain about in 20x20x1 Air Filter 12 Pack?

20x20x1 Air Filter 12 Pack buyers on Amazon United States complain most about Filtration, Quality-Overall, and Size-Overall. Returns run at 0.7% of orders.

When does demand for 20x20x1 Air Filter 12 Pack peak?

Search demand for 20x20x1 Air Filter 12 Pack on Amazon United States peaks in Jun, and the busiest month runs 2.0× the quietest.

What does it cost to enter the 20x20x1 Air Filter 12 Pack niche?

20x20x1 Air Filter 12 Pack sells for $45.44 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $13.70 to $79.59. The average product has 15,134 reviews, the count a new listing must catch up to.

20x20x1 Air Filter 12 Pack

Maybe

Returns run at only 0.7% of orders. But the average product has 15,134 reviews to catch up to, so 20x20x1 Air Filter 12 Pack is a Maybe.

Filters No Dominant Brand

Flapen Score: 58
58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size: $168K/yr29K searches / yr
90-day growth: +14.3%search demand this quarter
Competition: 52%top-5 click share · 11 brands · 53 sellers

Flapen Score

20x20x1 Air Filter 12 Pack against its category

The dotted line is the Tools & Home Improvement average. Past it, 20x20x1 Air Filter 12 Pack is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The 20x20x1 Air Filter 12 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for 20x20x1 Air Filter 12 Pack 29K times last year and spent an estimated $168K. The top 5 brands take 68% of clicks. Demand peaks in Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months: 29K
Growth, 90 days vs prior 90: +14.3%
Conversion, latest week: 12.8%
Market size, estimated: $168Ka year
Peak month: June2.0× the quietest month
Top search term: 20x20x1 air filter 12 pack24K searches a year

02 · Price

A sale here is worth $45.44.

Listings sell for $45.44 on average, from $13.70 to $79.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $45.44 that is $5K to $11K a year per listing.

Average price: $45.44inside the $15 to $100 sweet spot
Price range: $13.70–$79.59
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $5K–$11K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #225 within Furnace Parts & Accessories. It carries 15,134 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 43%
Out of stock, average day: 1.4%
Average rank: #225in Furnace Parts & Accessories
Average rating: 4.67 starsAmazon United States average 4.42 stars
Average reviews: 15,134per listing
Listings tracked: 23

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 63 months

Products