20x20x1 Air Filter
MaybeShoppers spend $14.4M a year here. But the average product has 27,637 reviews to catch up to, so 20x20x1 Air Filter is a Maybe.
- Flapen Score
- 61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 4861
- Market size
- $14.4M/yr2.9M searches / yr
- 90-day growth
- +28.6%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 39 sellers
Flapen Score
20x20x1 Air Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, 20x20x1 Air Filter is stronger. Inside it, weaker.
Market
The 20x20x1 Air Filter market on Amazon at a glance
Shoppers on Amazon United States searched for 20x20x1 Air Filter 2.9M times last year and spent an estimated $14.4M. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
14.2% of searches ended in a purchase last week.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.4M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +28.6%
- Conversion, latest week
- 14.2%
- Market size, estimated
- $14.4Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- 20x20x1 air filter1.3M searches a year
02 · Price
A sale here is worth $35.48.
Listings sell for $35.48 on average, from $22.43 to $54.52. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $35.48 that is $532K to $710K a year per listing.
- Average price
- $35.48inside the $15 to $100 sweet spot
- Price range
- $22.43–$54.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $532K–$710K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Furnace Parts & Accessories. It carries 27,637 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Furnace Parts & Accessories
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 27,637per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top 20x20x1 Air Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics 20x20x1 Air Filter 6-Pack MERV 11 AC Furnace Filters Dust Pet Allergy Control Electrostatic (Actual Size: 19.75 x 19.75 x .75)
- Price
- $35.19
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 5y ago
Simply 20x20x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $32.68
- Rating
- 4.7/5
- Reviews
- 53,363
- Age
- 7y ago
Filtrete 20x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
- Price
- $37.49
- Rating
- 4.7/5
- Reviews
- 160,547
- Age
- 17y ago
Filterbuy 20x20x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 19.50 x 0.75)
- Price
- $28.64
- Rating
- 4.7/5
- Reviews
- 16,116
- Age
- 13y ago
Aerostar 20x20x1 MERV 8 Air Filter 6 Count ACTUAL SIZE (19.75 x 19.75 x 0.75) HVAC Air Conditioning & Furnace Filter Captures Dust Lint & Pollen (MPR 600 / FPR 5) Made in USA
- Price
- $32.51
- Rating
- 4.7/5
- Reviews
- 12,025
- Age
- 10y ago
Trending
90-day click momentum
Filtrete 20x20x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 19.62x19.62x0.78 in)
- Price
- $29.75
- Rating
- 4.8/5
- Reviews
- 17,142
- Age
- 11y ago
Amazon Basics MERV 5 AC Furnace Air Filter 20x20x1 inches 6-Pack (Actual size: 19.75 x 19.75 x 0.75)
- Price
- $29.49
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 11mo ago
TRIGHTFILTERS 20x20x1 Air Filter 2 Pack Durable MERV 8 Pleated Home HVAC AC Furnace Filters Lightweight Compact Air Conditioner Filter Replacement
- Price
- $22.43
- Rating
- 4.8/5
- Reviews
- 1,395
- Age
- 2y ago
Filterbuy 20x20x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 19.50 x 0.75)
- Price
- $35.41
- Rating
- 4.7/5
- Reviews
- 51,098
- Age
- 13y ago
Filtrete 20x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
- Price
- $37.49
- Rating
- 4.7/5
- Reviews
- 160,547
- Age
- 17y ago
Newest
by launch dateAmazon Basics MERV 5 AC Furnace Air Filter 20x20x1 inches 6-Pack (Actual size: 19.75 x 19.75 x 0.75)
- Price
- $29.49
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 11mo ago
TRIGHTFILTERS 20x20x1 Air Filter 2 Pack Durable MERV 8 Pleated Home HVAC AC Furnace Filters Lightweight Compact Air Conditioner Filter Replacement
- Price
- $22.43
- Rating
- 4.8/5
- Reviews
- 1,395
- Age
- 2y ago
BNX TruFilter 20x20x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7
- Price
- $43.87
- Rating
- 4.7/5
- Reviews
- 6,309
- Age
- 3y ago
BNX TruFilter 20x20x1 Air Filter MERV 8 (6-Pack) - MADE IN USA Dust & Pet Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5
- Price
- $40.70
- Rating
- 4.7/5
- Reviews
- 883
- Age
- 3y ago
Filtrete 20x20x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 19.880 x 19.880 x 0.78 in)
- Price
- $42.83
- Rating
- 4.7/5
- Reviews
- 6,265
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
39
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Amazon Basics28%
- Filtrete23%
- Simply17%
- Filterbuy13%
- Aerostar10%
- BNX4%
- Open — no brand owns it (2 brands, 4%)
Demand
20x20x1 Air Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top 20x20x1 Air Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20x20x1 air filter1.3M/yr
- air filter 20x20x1456K/yr
- ac filter 20x20x1154K/yr
- air filters 20x20x1116K/yr
- 20 x 20 x 1 air filters for home110K/yr
- furnace filters 20x20x1117K/yr
- 20x20x1 air filter 6 pack70K/yr
- filtrete 20x20x183K/yr
- filters 20x20x1104K/yr
- 20x20x155K/yr
Reviews and returns
What reviews say buyers love and hate about 20x20x1 Air Filter
We read the reviews and the return reasons for every product selling here.
“Terrible filtration”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 20x20x1 Air Filter questions
Answered from the same tracked data.