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200 Watt Light Bulb

Fail

Demand is soft, at -17.4% this quarter, so 200 Watt Light Bulb is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$106K/yr88K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
51%top-5 click share · 13 brands · 64 sellers

Flapen Score

200 Watt Light Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, 200 Watt Light Bulb is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 200 Watt Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 200 Watt Light Bulb 88K times last year and spent an estimated $106K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
7.0%
Market size, estimated
$106Ka year
Peak month
November2.5× the quietest month
Top search term
200 watt light bulb15K searches a year

02 · Price

A sale here is worth $17.31.

Listings sell for $17.31 on average, from $6.57 to $34.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.31 that is $4K to $9K a year per listing.

Average price
$17.31inside the $15 to $100 sweet spot
Price range
$6.57–$34.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,016 within Light Bulbs. It carries 519 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#1,016in Light Bulbs
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
519per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top 200 Watt Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$21K$32K$42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

64

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

18%

  • Maelsrlg29%
  • Feit Electric13%
  • LEDVANCE11%
  • Prosperbiz10%
  • GE10%
  • Nouscan9%

Demand

200 Watt Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top 200 Watt Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 200 watt light bulb15K/yr
  • 200 watt led bulb22K/yr
  • 200w led light bulbs10K/yr
  • 3000 lumen light bulb7K/yr
  • 200w led bulb4K/yr
  • 200 watt equivalent led bulb5K/yr
  • 200w led2K/yr
  • 200 watt bulb11K/yr
  • 3000 lumens led bulb3K/yr
  • 200w light bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about 200 Watt Light Bulb

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Brightness/Shine/Glow”
26%of negative reviews mention “Brightness/Shine/Glow”
3.6%of orders come back
“Not bright”
A buyer, on “Brightness/Shine/Glow”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 200 Watt Light Bulb questions

Answered from the same tracked data.