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200 watt light bulb

Skip it

Soft demand (-17.4% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 16Conversion 75Competition 57Returns 43Price range 70Avg price 81Brand share 54Review moat 75Quality gap 58

Avg price

Great$17.31

avg listing price — sweet spot $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good518.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.57–$34.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$106K

$106K/yr · 88K searches

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 200 watt light bulb is a $106K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

200 watt light bulb market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$138K–$173K
units × avg price
Conversion rate
7.0%
Avg BSR
#1,016
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
3.4%
Avg brand age
49 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

64

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

18%

  • Maelsrlg29%
  • Feit Electric13%
  • LEDVANCE11%
  • Prosperbiz10%
  • GE10%
  • Nouscan9%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -17.4% search growth over the last 90 days.
2K2KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top 200 watt light bulb search terms

  • 200 watt light bulb15K/yr
  • 200 watt led bulb22K/yr
  • 200w led light bulbs10K/yr
  • 3000 lumen light bulb7K/yr
  • 200w led bulb4K/yr
  • 200 watt equivalent led bulb5K/yr
  • 200w led2K/yr
  • 200 watt bulb11K/yr
  • 3000 lumens led bulb3K/yr
  • 200w light bulb3K/yr
All search terms

Top 200 watt light bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$21K30%$32K40%$42K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 200 watt light bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow62%

“Super bright”

Bulb Flicker/Dimming/Color7%

“Great light bulb”

Value For Money5%

“This was an affordable setup as a hobbyist”

Quality-Overall4%

“Good quality”

Advertised Vs Actual Product4%

“As advertised”

Durability2%

“Used almost daily for the past 2yrs and still great”

Functionality-Overall2%

“functional”

Color2%

“a nice warm color”

Efficiency1%

“Works well”

Size-Overall1%

“They fit”

What buyers complain about

Brightness/Shine/Glow26%

“Not bright”

Bulb Flicker/Dimming/Color17%

“they do flicker a bit”

Durability16%

“Blew out within 2 weeks”

Size-Overall9%

“Too large of a bulb”

Advertised Vs Actual Product6%

“False Advertising”

Quality-Overall4%

“Garbage”

Socket/Port/Plug2%

“first one in multiple sockets does not work out of box”

Noise Level1%

“Unfortunately it emits an audible buzz while in use that makes me avoid using the lamp”

Product Condition1%

“I received a returned item that shows obvious signs of wear”

Maintenance And Repair1%

“Had to replace”

Top return reasons

Size-Overall33%
Brightness/Shine/Glow22%
Bulb Flicker/Dimming/Color20%
Color8%
Advertised Vs Actual Product7%
Functionality-Overall4%
Defective Material/Parts3%
Compatibility-Overall1%
Value For Money1%
Product Condition1%

Common questions

Is 200 watt light bulb profitable to sell on Amazon United States?
The niche generates $106K/yr across 24 tracked products. 90-day search growth is -17.4%. Flapen's verdict: Skip it (49/100).
How competitive is the 200 watt light bulb niche?
13 brands and 64 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in 200 watt light bulb?
Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Durability. The return rate is 3.6%.
When does demand for 200 watt light bulb peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the 200 watt light bulb niche?
Listings span $6.57–$34.43; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.