Is 200 ft tape measure profitable to sell on Amazon United States?

The niche generates $89K/yr across 17 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (49/100).

How competitive is the 200 ft tape measure niche?

10 brands and 39 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in 200 ft tape measure?

Top complaints mined from reviews: Quality-Overall, Durability, Measurement/Reading Accuracy. The return rate is 1.4%.

When does demand for 200 ft tape measure peak?

Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.

What does it cost to enter the 200 ft tape measure niche?

Listings span $9.02–$91.49; the average listing price is $26.97 (sweet spot $15–$100). The average incumbent carries 1,655 reviews — the moat a new listing must climb.

200 ft tape measure

Skip it

Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$26.97

avg listing price — sweet spot $15–$100

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.02–$91.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,654.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$89K

$89K/yr · 31K searches

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 200 ft tape measure is a $89K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

200 ft tape measure market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $81K–$108K; units × avg price
Conversion rate: 10.8%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

Amazon Basics24%
QWORK23%
Komelon17%
Champion Sports14%
DEWALT6%
ASDFGHT5%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Open Trend

Top 200 ft tape measure search terms

200 ft tape measure9K/yr -4.6%9.5% conv.
200 tape measure6K/yr +9.5%9.2% conv.
200 foot tape measure4K/yr -12.3%8.9% conv.
track and field measuring tape4K/yr -42.3%7.4% conv.
yard measuring tape3K/yr +23.9%8.1% conv.
surveyors tape measure3K/yr +3.8%5.2% conv.
100 meter tape measure3K/yr -41.6%3.9% conv.

All search terms

Top 200 ft tape measure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Open Reel Fiberglass Measuring Tape Versatile Reliable Shock-Absorbing Handle Inch/Metric Scale Impact Resistant Shell 100-feet (30-Meters) by 1/2-Inch Orange

Amazon Basics$10.934.6★3,342 rev

QWORK Tape Measure 1/2 x 330 Open Reel Dual Sided Fiberglass Tape Measure for Engineer Yard and Field Measuring Tape

QWORK$15.864.0★1,601 rev

Komelon 6622 Open Reel Fiberglass Tape Measure 200-Feet Green

Komelon$28.584.7★3,108 rev

Champion Sports Open Reel Measuring Tapes Durable Hand Crank with Metal Spike Dual-Sided Feet & Meters Perfect for Track & Field and Long Jump 200 Feet/60 Meters

Champion Sports$21.674.6★3,037 rev

DEWALT Tape Cd 300Ft Fiberglass Long (DWHT34049)

DEWALT$34.304.6★199 rev

Newest

by launch date

Harrier Hardware 55 Yd Open Reel Tape Measure Orange SAE Metric

Harrier Hardware$9.02150 rev

2y ago

QWORK Tape Measure 1/2 x 330 Open Reel Dual Sided Fiberglass Tape Measure for Engineer Yard and Field Measuring Tape

QWORK$15.861,601 rev

2y ago

Open Reel Tape Measure 330 Feet Fiberglass Tape Measure Yard Measuring Tape Fit for Sports Field Outdoor Engineer Track Durable Dual-Sided Measuring Reel with Feet and Meters (1/2)

ASDFGHT$19.35422 rev

3y ago

QWORK Open Reel Tape Measure Fibreglass Surveyors Tape 50M /165 FT

QWORK$10.381,048 rev

5y ago

LAND 330FT/100M Heavy Duty Fiberglass Tape Measure - 1/2-Inch Wide Dual Inch/Metric Scale Durable Open Reel Measuring Tape for Surveying Engineering Runway Construction

LAND$37.39499 rev

5y ago

What buyers say about 200 ft tape measure

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Good price”

Advertised Vs Actual Product17%

“Works as advertised”

Quality-Overall15%

“It's build is decent”

Ease Of Use13%

“Great product easy to use”

Durability7%

“Very Durable”

Measurement/Reading Accuracy6%

“It measures correctly”

Functionality-Overall3%

“spools easily as you walk out the lane”

Weight Light2%

“VERY light duty tape”

Instructions/User Manual/Troubleshooting2%

“It has all the guides preset so you just need to unscrew it”

Size-Overall2%

“Good Measures”

What buyers complain about

Quality-Overall40%

“Poor quality control”

Durability28%

“broke after a month”

Measurement/Reading Accuracy7%

“Accuracy vs Cost vs your needs = intended for home use not professional use”

Strength5%

“The plastic is brittle”

Adhesion/Stickiness4%

“The tape snapped after the second use”

Value For Money2%

“I should have spent a little more I suppose”

Material Quality2%

“Cheap Material”

Assembly/Installation1%

“there's a piece that wasn't assembled”

Product Condition1%

“when it came in it clearly was used and opened”

Size-Overall1%

“luckily I did because it is an inch short”

Top return reasons

Defective Material/Parts19%

Adhesion/Stickiness17%

Measurement/Reading Accuracy9%

Size-Overall9%

Quality-Overall7%

Durability6%

Functionality-Overall5%

Product Condition4%

Advertised Vs Actual Product4%

Material Quality4%

Common questions

Is 200 ft tape measure profitable to sell on Amazon United States?: The niche generates $89K/yr across 17 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (49/100).
How competitive is the 200 ft tape measure niche?: 10 brands and 39 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in 200 ft tape measure?: Top complaints mined from reviews: Quality-Overall, Durability, Measurement/Reading Accuracy. The return rate is 1.4%.
When does demand for 200 ft tape measure peak?: Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
What does it cost to enter the 200 ft tape measure niche?: Listings span $9.02–$91.49; the average listing price is $26.97 (sweet spot $15–$100). The average incumbent carries 1,655 reviews — the moat a new listing must climb.