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200 Ft Tape Measure

Fail

Demand is soft, at -10.0% this quarter, so 200 Ft Tape Measure is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$89K/yr31K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
66%top-5 click share · 10 brands · 39 sellers

Flapen Score

200 Ft Tape Measure against its category

The dotted line is the Tools & Home Improvement average. Past it, 200 Ft Tape Measure is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 200 Ft Tape Measure market on Amazon at a glance

Shoppers on Amazon United States searched for 200 Ft Tape Measure 31K times last year and spent an estimated $89K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
10.8%
Market size, estimated
$89Ka year
Peak month
April2.7× the quietest month
Top search term
200 ft tape measure9K searches a year

02 · Price

A sale here is worth $26.97.

Listings sell for $26.97 on average, from $9.02 to $91.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.97 that is $3K to $7K a year per listing.

Average price
$26.97inside the $15 to $100 sweet spot
Price range
$9.02–$91.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Measuring & Layout Tools. It carries 1,655 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Measuring & Layout Tools
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,655per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top 200 Ft Tape Measure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Amazon Basics24%
  • QWORK23%
  • Komelon17%
  • Champion Sports14%
  • DEWALT6%
  • ASDFGHT5%
  • Open — no brand owns it (4 brands, 11%)

Demand

200 Ft Tape Measure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top 200 Ft Tape Measure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 200 ft tape measure9K/yr
  • 200 tape measure6K/yr
  • 200 foot tape measure4K/yr
  • track and field measuring tape4K/yr
  • yard measuring tape3K/yr
  • surveyors tape measure3K/yr
  • 100 meter tape measure3K/yr

Reviews and returns

What reviews say buyers love and hate about 200 Ft Tape Measure

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
40%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 200 Ft Tape Measure questions

Answered from the same tracked data.