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20 Lb Fire Extinguisher

Fail

The top 5 brands take 100% of clicks, so 20 Lb Fire Extinguisher is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$90K/yr12K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
97%top-5 click share · 2 brands · 43 sellers

Flapen Score

20 Lb Fire Extinguisher against its category

The dotted line is the Tools & Home Improvement average. Past it, 20 Lb Fire Extinguisher is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20 Lb Fire Extinguisher market on Amazon at a glance

Shoppers on Amazon United States searched for 20 Lb Fire Extinguisher 12K times last year and spent an estimated $90K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
6.0%
Market size, estimated
$90Ka year
Peak month
March1.3× the quietest month
Top search term
20lb fire extinguisher6K searches a year

02 · Price

A sale here is worth $124.70.

Listings sell for $124.70 on average, from $44.71 to $220.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $124.70 that is $12K to $31K a year per listing.

Average price
$124.70above the $15 to $100 sweet spot
Price range
$44.71–$220.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$12K–$31K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Fire Safety. It carries 1,974 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#67in Fire Safety
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,974per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top 20 Lb Fire Extinguisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$14K$27K$41K$54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Amerex57%
  • First Alert43%

Demand

20 Lb Fire Extinguisher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about 20 Lb Fire Extinguisher

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
25%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Incorrect product details”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 20 Lb Fire Extinguisher questions

Answered from the same tracked data.