Skip to content

20 Inch Water Filter Housing

Fail

Shoppers spend only $55K a year here, so 20 Inch Water Filter Housing is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$55K/yr19K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
41%top-5 click share · 14 brands · 31 sellers

Flapen Score

20 Inch Water Filter Housing against its category

The dotted line is the Tools & Home Improvement average. Past it, 20 Inch Water Filter Housing is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20 Inch Water Filter Housing market on Amazon at a glance

Shoppers on Amazon United States searched for 20 Inch Water Filter Housing 19K times last year and spent an estimated $55K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
3.5%
Market size, estimated
$55Ka year
Top search term
20 water filter housing4K searches a year

02 · Price

A sale here is worth $85.65.

Listings sell for $85.65 on average, from $37.50 to $244.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $85.65 that is $0 to $9K a year per listing.

Average price
$85.65inside the $15 to $100 sweet spot
Price range
$37.50–$244.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #2,076 within Water Filtration & Softeners. It carries 217 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
6.2%
Average rank
#2,076in Water Filtration & Softeners
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
217per listing
Listings tracked
32

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
66 months

Products

Top 20 Inch Water Filter Housing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

31

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

41%

Top 20: 88%

Open market

19%

  • Geekpure28%
  • SimPure13%
  • Purcooflow11%
  • Pentek11%
  • Aquaboon10%
  • MewMore9%

Search terms

Top 20 Inch Water Filter Housing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20 water filter housing4K/yr
  • 20 inch water filter housing5K/yr
  • 4.5 x 20 water filter housing3K/yr
  • 20 filter housing3K/yr
  • 20 inch filter housing3K/yr

Reviews and returns

What reviews say buyers love and hate about 20 Inch Water Filter Housing

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
21%of negative reviews mention “Leak-Proof”
5.5%of orders come back
“started leaking last week”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 20 Inch Water Filter Housing questions

Answered from the same tracked data.