2 Step Ladder

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

4.5%

Market size, estimated

$1.1Ma year

Peak month

August1.3× the quietest month

Top search term

2 step ladder157K searches a year

Listings sell for $33.10 on average, from $15.25 to $62.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $33.10 that is $33K to $41K a year per listing.

Average price

$33.10inside the $15 to $100 sweet spot

Price range

$15.25–$62.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$33K–$41K

Returns

2.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #118 within Ladders. It carries 2,669 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

3.2%

Average rank

#118in Ladders

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,669per listing

Listings tracked

55

13 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

12Amazon's first-year sales bar

Average brand age

38 months