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2 Prong Light Bulbs

Fail

Demand is soft, at -15.3% this quarter, so 2 Prong Light Bulbs is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$207K/yr180K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
68%top-5 click share · 13 brands · 18 sellers

Flapen Score

2 Prong Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, 2 Prong Light Bulbs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Prong Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for 2 Prong Light Bulbs 180K times last year and spent an estimated $207K. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
9.0%
Market size, estimated
$207Ka year
Peak month
November1.7× the quietest month
Top search term
2 prong light bulbs54K searches a year

02 · Price

A sale here is worth $12.73.

Listings sell for $12.73 on average, from $7.08 to $23.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.73 that is $13K to $16K a year per listing.

Average price
$12.73under the $15 to $100 sweet spot
Price range
$7.08–$23.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$16K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Light Bulbs. It carries 2,497 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#126in Light Bulbs
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,497per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top 2 Prong Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$41K$62K$83K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

19%

  • evelor28%
  • CFMASTER25%
  • Onite8%
  • UGOODIS7%
  • UNITEDLUX7%
  • SLEEKLIGHTING6%

Demand

2 Prong Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top 2 Prong Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 prong light bulbs54K/yr
  • two prong light bulb23K/yr
  • 2 pin light bulbs11K/yr
  • 2 prong light bulb9K/yr
  • light bulbs with 2 prongs8K/yr
  • prong light bulbs7K/yr
  • light bulb with two prongs7K/yr
  • self ballasted lamp bulb8K/yr
  • 2 prong led light bulb7K/yr
  • light bulbs with prongs6K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Prong Light Bulbs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.2%of orders come back
“Flickered immediately”
A buyer, on “Bulb Flicker/Dimming/Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 2 Prong Light Bulbs questions

Answered from the same tracked data.