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2 Phillips Bits

Maybe

Returns run at only 0.3% of orders. But demand is soft, at +5.5% this quarter, so 2 Phillips Bits is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$201K/yr132K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
38%top-5 click share · 19 brands · 110 sellers

Flapen Score

2 Phillips Bits against its category

The dotted line is the Tools & Home Improvement average. Past it, 2 Phillips Bits is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Phillips Bits market on Amazon at a glance

Shoppers on Amazon United States searched for 2 Phillips Bits 132K times last year and spent an estimated $201K. The top 5 brands take 71% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
12.7%
Market size, estimated
$201Ka year
Peak month
July1.4× the quietest month
Top search term
2 phillips bits34K searches a year

02 · Price

A sale here is worth $12.00.

Listings sell for $12.00 on average, from $4.13 to $34.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.00 that is $3K to $6K a year per listing.

Average price
$12.00under the $15 to $100 sweet spot
Price range
$4.13–$34.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #76 within Screwdriver Accessories. It carries 1,879 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#76in Screwdriver Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,879per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top 2 Phillips Bits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$6K$12K$18K$24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

110

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

21%

  • Milwaukee23%
  • toolant18%
  • GEINXURN11%
  • DYRECELVE11%
  • DEWALT9%
  • Bosch8%

Demand

2 Phillips Bits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 2 Phillips Bits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 phillips bits34K/yr
  • ph2 bits24K/yr
  • phillips bits #2 impact16K/yr
  • milwaukee phillips bits11K/yr
  • ph2 impact bit11K/yr
  • ph27K/yr
  • milwaukee phillips bits #2 impact6K/yr
  • phillips impact driver bits #29K/yr
  • puntas de cruz para taladro5K/yr
  • number 2 phillips bits4K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Phillips Bits

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Quality is not great”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common 2 Phillips Bits questions

Answered from the same tracked data.