2 Hole Punch

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $425K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

16.2%

Market size, estimated

$425Ka year

Peak month

August1.7× the quietest month

Top search term

2 hole punch90K searches a year

Listings sell for $12.44 on average, from $8.15 to $18.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $12.44 that is $37K to $50K a year per listing.

Average price

$12.44under the $15 to $100 sweet spot

Price range

$8.15–$18.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$37K–$50K

Returns

1.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #90 within Punches. It carries 1,199 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#90in Punches

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,199per listing

Listings tracked

10

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months