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2 Gang Wall Plate

Fail

The products selling today already average 4.7★, so 2 Gang Wall Plate is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$192K/yr218K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
43%top-5 click share · 13 brands · 45 sellers

Flapen Score

2 Gang Wall Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, 2 Gang Wall Plate is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Gang Wall Plate market on Amazon at a glance

Shoppers on Amazon United States searched for 2 Gang Wall Plate 218K times last year and spent an estimated $192K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
10.2%
Market size, estimated
$192Ka year
Peak month
August1.8× the quietest month
Top search term
2 gang wall plate61K searches a year

02 · Price

A sale here is worth $8.62.

Listings sell for $8.62 on average, from $1.67 to $24.80. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $8.62 that is $4K to $6K a year per listing.

Average price
$8.62under the $15 to $100 sweet spot
Price range
$1.67–$24.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Wall Plates & Accessories. It carries 2,851 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#108in Wall Plates & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,851per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top 2 Gang Wall Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

45

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

7%

  • ENERLITES55%
  • ELEGRP18%
  • ZEFTV8%
  • Leviton6%
  • BESTTEN4%
  • CML Hardware3%
  • Open — no brand owns it (7 brands, 7%)

Demand

2 Gang Wall Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top 2 Gang Wall Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 gang wall plate61K/yr
  • double outlet cover plate27K/yr
  • double rocker light switch cover22K/yr
  • 2 gang decora wall plate11K/yr
  • double gang wall plate16K/yr
  • double outlet cover12K/yr
  • 2 gang outlet cover16K/yr
  • decorative double switch plate covers6K/yr
  • double wall plate6K/yr
  • 2 switch wall plate3K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Gang Wall Plate

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
31%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Not standard size”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 2 Gang Wall Plate questions

Answered from the same tracked data.