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2-2-2-4 Aluminum Direct Burial Wire

Fail

Buyers convert on only 0.4% of searches, so 2-2-2-4 Aluminum Direct Burial Wire is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$62K/yr58K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
43%top-5 click share · 7 brands · 8 sellers

Flapen Score

2-2-2-4 Aluminum Direct Burial Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, 2-2-2-4 Aluminum Direct Burial Wire is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2-2-2-4 Aluminum Direct Burial Wire market on Amazon at a glance

Shoppers on Amazon United States searched for 2-2-2-4 Aluminum Direct Burial Wire 58K times last year and spent an estimated $62K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
0.4%
Market size, estimated
$62Ka year
Top search term
2-2-2-4 aluminum direct burial wire16K searches a year

02 · Price

A sale here is worth $260.18.

Listings sell for $260.18 on average, from $33.52 to $701.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $260.18 that is $0 to $26K a year per listing.

Average price
$260.18above the $15 to $100 sweet spot
Price range
$33.52–$701.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #1,171 within Electrical Wire. It carries 109 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
45%
Out of stock, average day
19.7%
Average rank
#1,171in Electrical Wire
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
109per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top 2-2-2-4 Aluminum Direct Burial Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

1%

  • Nassau Electrical Supply48%
  • wirenco22%
  • Relaxweex19%
  • Copkim4%
  • FairySandy3%
  • Generic3%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top 2-2-2-4 Aluminum Direct Burial Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2-2-2-4 aluminum direct burial wire16K/yr
  • 2-2-2-4 aluminum wire6K/yr
  • 100 amp service cable7K/yr
  • 100 amp wire4K/yr
  • 2-2-2-4 direct burial wire5K/yr
  • 100 amp direct burial wire5K/yr
  • 100 amp direct burial service wire4K/yr
  • 2 awg aluminum wire4K/yr
  • 2 awg aluminum direct burial wire3K/yr
  • 100 amp service wire3K/yr

Reviews and returns

What reviews say buyers love and hate about 2-2-2-4 Aluminum Direct Burial Wire

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Assembly/Installation”
1.3%of orders come back
“Had to wait to install”
A buyer, on “Assembly/Installation”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 2-2-2-4 Aluminum Direct Burial Wire questions

Answered from the same tracked data.