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18x20x1 Air Filter

Maybe

Buyers convert on 13.0% of searches. But the top 5 brands take 95% of clicks, so 18x20x1 Air Filter is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 9,536 Tools & Home Improvement niches · +15 vs the category median of 48
Market size
$1.9M/yr395K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
64%top-5 click share · 9 brands · 20 sellers

Flapen Score

18x20x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 18x20x1 Air Filter is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18x20x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 18x20x1 Air Filter 395K times last year and spent an estimated $1.9M. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
13.0%
Market size, estimated
$1.9Ma year
Peak month
July1.7× the quietest month
Top search term
18x20x1 air filter176K searches a year

02 · Price

A sale here is worth $37.96.

Listings sell for $37.96 on average, from $22.42 to $54.91. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $37.96 that is $114K to $152K a year per listing.

Average price
$37.96inside the $15 to $100 sweet spot
Price range
$22.42–$54.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$114K–$152K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #75 within Furnace Parts & Accessories. It carries 12,271 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
67%
Out of stock, average day
0.4%
Average rank
#75in Furnace Parts & Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
12,271per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top 18x20x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$97K$195K$292K$389K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

20

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • Filterbuy28%
  • Aerostar24%
  • Simply23%
  • Filtrete18%
  • Colorfil3%
  • protectplusair1%
  • Open — no brand owns it (3 brands, 4%)

Demand

18x20x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top 18x20x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 18x20x1 air filter176K/yr
  • air filter 18x20x141K/yr
  • ac filter 18x20x122K/yr
  • 18x20x1 air filter 6 pack12K/yr
  • 18 x 20 x 1 air filters for home18K/yr
  • furnace filters 18x20x113K/yr
  • 18x20x1 furnace filter23K/yr
  • 20x18x1 air filter10K/yr
  • 18x20x110K/yr
  • air filters 18x20x19K/yr

Reviews and returns

What reviews say buyers love and hate about 18x20x1 Air Filter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filtration”
24%of negative reviews mention “Size-Overall”
0.9%of orders come back
“not standard size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 18x20x1 Air Filter questions

Answered from the same tracked data.