Is 18mm Socket profitable to sell on Amazon United States?

Flapen scores 18mm Socket 47 out of 100 on Amazon United States, a Fail. Shoppers spend $82K a year across 34 tracked products. Amazon counts 0 of the 3 products launched in the last year as successful launches. Search demand grew +11.9% in the last 90 days.

How competitive is the 18mm Socket niche on Amazon United States?

18 brands and 33 sellers compete in 18mm Socket on Amazon United States. The top 5 18mm Socket products take 40% of clicks, and the top 5 brands take 73%.

What do buyers complain about in 18mm Socket?

18mm Socket buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 2.8% of orders.

When does demand for 18mm Socket peak?

Search demand for 18mm Socket on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the 18mm Socket niche?

18mm Socket sells for $7.86 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $3.11 to $21.15. The average product has 1,849 reviews, the count a new listing must catch up to.

18mm Socket

Fail

The products selling today already average 4.8★, so 18mm Socket is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $82K/yr61K searches / yr
90-day growth: +11.9%search demand this quarter
Competition: 40%top-5 click share · 18 brands · 33 sellers

Flapen Score

18mm Socket against its category

The dotted line is the Tools & Home Improvement average. Past it, 18mm Socket is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The 18mm Socket market on Amazon at a glance

Shoppers on Amazon United States searched for 18mm Socket 61K times last year and spent an estimated $82K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months: 61K
Growth, 90 days vs prior 90: +11.9%
Conversion, latest week: 17.2%
Market size, estimated: $82Ka year
Peak month: May1.6× the quietest month
Top search term: 18mm socket25K searches a year

02 · Price

A sale here is worth $7.86.

Listings sell for $7.86 on average, from $3.11 to $21.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $7.86 that is $786 to $2K a year per listing.

Average price: $7.86under the $15 to $100 sweet spot
Price range: $3.11–$21.15
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: $786–$2K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #62 within Sockets & Socket Sets. It carries 1,849 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 100%
Out of stock, average day: 7.8%
Average rank: #62in Sockets & Socket Sets
Average rating: 4.76 starsAmazon United States average 4.42 stars
Average reviews: 1,849per listing
Listings tracked: 34

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products