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18 Towel Bar Brushed Nickel

Fail

The top 5 brands take 98% of clicks, so 18 Towel Bar Brushed Nickel is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$118K/yr100K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
42%top-5 click share · 7 brands · 63 sellers

Flapen Score

18 Towel Bar Brushed Nickel against its category

The dotted line is the Tools & Home Improvement average. Past it, 18 Towel Bar Brushed Nickel is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 18 Towel Bar Brushed Nickel market on Amazon at a glance

Shoppers on Amazon United States searched for 18 Towel Bar Brushed Nickel 100K times last year and spent an estimated $118K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
3.5%
Market size, estimated
$118Ka year
Top search term
moen towel bar35K searches a year

02 · Price

A sale here is worth $34.13.

Listings sell for $34.13 on average, from $3.77 to $116.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $34.13 that is $0 to $3K a year per listing.

Average price
$34.13inside the $15 to $100 sweet spot
Price range
$3.77–$116.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Bathroom Hardware. It carries 1,769 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#239in Bathroom Hardware
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,769per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top 18 Towel Bar Brushed Nickel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

63

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

1%

  • Moen83%
  • HOMEMYSTIQUE8%
  • KUUBTH3%
  • Nolimas2%
  • Ntipox2%
  • bluebyrne1%
  • Open — no brand owns it (1 brand, 1%)

Demand

18 Towel Bar Brushed Nickel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top 18 Towel Bar Brushed Nickel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moen towel bar35K/yr
  • chrome towel racks for bathroom28K/yr
  • towel racks for bathroom chrome7K/yr
  • moen towel rack6K/yr
  • moen towel bars6K/yr
  • moen towel bar brushed nickel6K/yr
  • moen brushed nickel towel bar5K/yr
  • moen towel racks for bathroom4K/yr
  • moen preston towel bar3K/yr

Reviews and returns

What reviews say buyers love and hate about 18 Towel Bar Brushed Nickel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Assembly/Installation”
4.6%of orders come back
“Nightmare to install”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 18 Towel Bar Brushed Nickel questions

Answered from the same tracked data.