18 Inch Ruler
MaybeReturns run at only 0.5% of orders. But the products selling today already average 4.7★, so 18 Inch Ruler is a Maybe.
- Flapen Score
- 52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 4852
- Market size
- $88K/yr83K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 84 sellers
Flapen Score
18 Inch Ruler against its category
The dotted line is the Tools & Home Improvement average. Past it, 18 Inch Ruler is stronger. Inside it, weaker.
Market
The 18 Inch Ruler market on Amazon at a glance
Shoppers on Amazon United States searched for 18 Inch Ruler 83K times last year and spent an estimated $88K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
9.7% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $88Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- 18 inch ruler17K searches a year
02 · Price
A sale here is worth $10.90.
Listings sell for $10.90 on average, from $2.08 to $26.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.90 that is $3K to $5K a year per listing.
- Average price
- $10.90under the $15 to $100 sweet spot
- Price range
- $2.08–$26.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Measuring & Layout Tools. It carries 1,179 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 81%
- Out of stock, average day
- 0.0%
- Average rank
- #95in Measuring & Layout Tools
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,179per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top 18 Inch Ruler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Metal Ruler 18 Inch - Stainless Steel Metal Ruler with Cork Backing Non-Slip Rulers with Inch and Centimeters Prevent Ink Leakage for School Office Drawing Engineering Tools
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 8mo ago

Pacific Arc Stainless Steel Ruler with Inch and Pica Measurements 18 Inches Rubber Backed
- Price
- $12.90
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 9y ago

Johnson Level & Tool J118 Aluminum Rule 18 Silver 1 Rule
- Price
- $4.07
- Rating
- 4.6/5
- Reviews
- 767
- Age
- 15y ago

Metal Ruler with Cork Backing 6+12+18 Inch Stainless Steel Metal Ruler Non-Slip Rulers with Inch and Centimeters Straight Edge Cork Base Rulers for Drafting Office Tools Prevent Ink Leakage
- Price
- $11.97
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago

VORIGY 18 Inch Metal Ruler with Cork Backing Imperial & Metric Markings
- Price
- $15.99
- Rating
- 4.3/5
- Reviews
- 250
- Age
- 2y ago
Trending
90-day click momentum
Metal Ruler 6+12+18 Inch Stainless Steel Ruler with Cork Backing
- Price
- $11.93
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 4mo ago

Metal Ruler 12+18 Inch Stainless Steel Ruler with Cork Backing
- Price
- $9.95
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 4mo ago

Metal Ruler 18 Inch - Stainless Steel Metal Ruler with Cork Backing Non-Slip Rulers with Inch and Centimeters Prevent Ink Leakage for School Office Drawing Engineering Tools
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 8mo ago

Pacific Arc Stainless Steel Ruler with Inch and Pica Measurements 12 Inches Cork Backed
- Price
- $8.54
- Rating
- 4.7/5
- Reviews
- 222
- Age
- 5y ago

Westcott 18 Acrylic Ruler
- Price
- $10.31
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 9y ago
Newest
by launch date
Metal Ruler 12+18 Inch Stainless Steel Ruler with Cork Backing
- Price
- $9.95
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 4mo ago

Metal Ruler 6+12+18 Inch Stainless Steel Ruler with Cork Backing
- Price
- $11.93
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 4mo ago

Metal Ruler 18 Inch - Stainless Steel Metal Ruler with Cork Backing Non-Slip Rulers with Inch and Centimeters Prevent Ink Leakage for School Office Drawing Engineering Tools
- Price
- $9.99
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 8mo ago

Metal Ruler with Cork Backing 6+12+18 Inch Stainless Steel Metal Ruler Non-Slip Rulers with Inch and Centimeters Straight Edge Cork Base Rulers for Drafting Office Tools Prevent Ink Leakage
- Price
- $11.97
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago

VORIGY 18 Inch Metal Ruler with Cork Backing Imperial & Metric Markings
- Price
- $15.99
- Rating
- 4.3/5
- Reviews
- 250
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
84
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
47%
Top 20: 95%
Open market
33%
- Pacific Arc16%
- Psyqtsuary14%
- ZZTX11%
- WSICSE10%
- Johnson8%
- Sliverdew7%
Demand
18 Inch Ruler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top 18 Inch Ruler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 18 inch ruler17K/yr
- metal ruler 18+ inch17K/yr
- metal ruler 18 inch14K/yr
- ruler 18 inch9K/yr
- 18 ruler9K/yr
- 18 metal ruler5K/yr
- 18 inch metal ruler5K/yr
- stainless steel ruler 18 inch3K/yr
- steel ruler 18 inch3K/yr
Reviews and returns
What reviews say buyers love and hate about 18 Inch Ruler
We read the reviews and the return reasons for every product selling here.
“No Metric”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18 Inch Ruler questions
Answered from the same tracked data.









