18 Inch Ruler

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

9.7%

Market size, estimated

$88Ka year

Peak month

January1.9× the quietest month

Top search term

18 inch ruler17K searches a year

Listings sell for $10.90 on average, from $2.08 to $26.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.90 that is $3K to $5K a year per listing.

Average price

$10.90under the $15 to $100 sweet spot

Price range

$2.08–$26.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.5%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Measuring & Layout Tools. It carries 1,179 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

81%

Out of stock, average day

0.0%

Average rank

#95in Measuring & Layout Tools

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,179per listing

Listings tracked

26

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months