18 Inch Paint Roller
MaybeProducts sell for $45.34 on average, inside the sweet spot. But demand is soft, at +5.1% this quarter, so 18 Inch Paint Roller is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 4856
- Market size
- $634K/yr281K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 45 sellers
Flapen Score
18 Inch Paint Roller against its category
The dotted line is the Tools & Home Improvement average. Past it, 18 Inch Paint Roller is stronger. Inside it, weaker.
Market
The 18 Inch Paint Roller market on Amazon at a glance
Shoppers on Amazon United States searched for 18 Inch Paint Roller 281K times last year and spent an estimated $634K. The top 5 brands take 79% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $634K a year.
- Searches, last 12 months
- 281K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $634Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- 18 inch paint roller65K searches a year
02 · Price
A sale here is worth $45.34.
Listings sell for $45.34 on average, from $13.51 to $102.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $45.34 that is $11K to $23K a year per listing.
- Average price
- $45.34inside the $15 to $100 sweet spot
- Price range
- $13.51–$102.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$23K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #49 within Painting Supplies & Tools. It carries 408 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 9.9%
- Average rank
- #49in Painting Supplies & Tools
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 408per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 18 Inch Paint Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
10pc 12-18 Adjustable Large Paint Roller Kit with Aluminum Extension Pole
- Price
- $42.56
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 6mo ago
Purdy Revolution Premium Adjustable Frame Fits 12-18 in. frame 14A753018
- Price
- $24.11
- Rating
- 4.8/5
- Reviews
- 3,692
- Age
- 15y ago
Voomey 18 Paint Roller kit9 Piece 18 inch Paint Roller18 Paint Roller Tray with Liner Microfiber Paint Roller Paint kit for House Painting
- Price
- $57.89
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 2y ago
True Blue 18 Professional Paint Roller Covers 18Inch Best for All Types of Painting Surfaces Refill Bulk Pack (3 3/8 Nap)
- Price
- $25.18
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 8y ago
Voomey 18 Paint Roller Kit10Pc Paint Roller Tray with Liner 12 18 Microfiber Paint Roller Paint Extension PoleSuitable for DIY Interior Walls Rooms
- Price
- $67.79
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 2y ago
Trending
90-day click momentum
HUIROOWL 18 Inch Microfiber Paint Roller Covers (8 Pack) - 3/8 Nap for All Types of Painting Surfacess Lint-Free & Easy Clean Ideal for Walls Ceilings & Large Area Painting
- Price
- $36.98
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 6mo ago
Brick-Anew 18 Paint Kit - Includes 18 Inch Paint Roller Tray 12-18 Adjustable Roller Frame (4) 18 Roller Covers - for Ceiling Wall Floor Deck Painting | Interior & Exterior Painting Supplies
- Price
- $37.36
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
10pc 12-18 Adjustable Large Paint Roller Kit with Aluminum Extension Pole
- Price
- $42.56
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 6mo ago
Decomarte Paint Roller Kit with Extension Pole Adjustable Frame 12 Inch 18 Inch Microfiber Covers Extra-Large Stain Roller Brush Tray Liner Set for Walls Ceilings Interior Exterior Painting
- Price
- $48.60
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 10mo ago
HUIROOWL 18 Inch Microfiber Paint Roller Covers (4 Pack) - 3/8 Nap for All Types of Painting Surfacess Lint-Free & Easy Clean Ideal for Walls Ceilings & Large Area Painting
- Price
- $24.43
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 9mo ago
Newest
by launch dateHUIROOWL 18 Inch Microfiber Paint Roller Covers (8 Pack) - 3/8 Nap for All Types of Painting Surfacess Lint-Free & Easy Clean Ideal for Walls Ceilings & Large Area Painting
- Price
- $36.98
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 6mo ago
10pc 12-18 Adjustable Large Paint Roller Kit with Aluminum Extension Pole
- Price
- $42.56
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 6mo ago
HUIROOWL 18 Inch Microfiber Paint Roller Covers (4 Pack) - 3/8 Nap for All Types of Painting Surfacess Lint-Free & Easy Clean Ideal for Walls Ceilings & Large Area Painting
- Price
- $24.43
- Rating
- 4.2/5
- Reviews
- 55
- Age
- 9mo ago
Decomarte Paint Roller Kit with Extension Pole Adjustable Frame 12 Inch 18 Inch Microfiber Covers Extra-Large Stain Roller Brush Tray Liner Set for Walls Ceilings Interior Exterior Painting
- Price
- $48.60
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 10mo ago
18 inch Paint Roller Kit 22 PCS Large Paint Roller Tray with Liner 18 inch Rollers for Painting Rollers and Frame 4 FT Extension Pole Suitable for DIY Interior Walls Rooms
- Price
- $57.76
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
45
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
17%
- PinStone27%
- Voomey18%
- Purdy17%
- ROLLINGDOG9%
- True Blue Tape8%
- HUIROOWL4%
- Open — no brand owns it (6 brands, 17%)
Demand
18 Inch Paint Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top 18 Inch Paint Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 18 inch paint roller65K/yr
- 18 paint roller28K/yr
- 18 inch paint roller kit27K/yr
- large paint roller22K/yr
- 18 inch roller15K/yr
- 18 paint roller kit18K/yr
- wide paint roller12K/yr
- 18 roller10K/yr
- 18 roller frame10K/yr
- 18in paint roller9K/yr
Reviews and returns
What reviews say buyers love and hate about 18 Inch Paint Roller
We read the reviews and the return reasons for every product selling here.
“White fibers come off in the paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 18 Inch Paint Roller questions
Answered from the same tracked data.