Is 17x22x1 air filter profitable to sell on Amazon United States?

The niche generates $69K/yr across 8 tracked products. 90-day search growth is +66.8%. Flapen's verdict: Skip it (46/100).

How competitive is the 17x22x1 air filter niche?

4 brands and 7 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 17x22x1 air filter?

Top complaints mined from reviews: Size-Overall, Durability, Filtration. The return rate is 1.1%.

When does demand for 17x22x1 air filter peak?

Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the 17x22x1 air filter niche?

Listings span $26.23–$47.72; the average listing price is $37.62 (sweet spot $15–$100). The average incumbent carries 19,375 reviews — the moat a new listing must climb.

17x22x1 air filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$37.62

avg listing price — sweet spot $15–$100

Price range

Incredible$26.23–$47.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Growth

Great+66.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$69K

$69K/yr · 20K searches

Review moat

Bad19,374.63

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 17x22x1 air filter is a $69K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

17x22x1 air filter market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $75K–$94K; units × avg price
Conversion rate: 9.1%
Avg BSR: #24
Page quality: 0%
Prime: 25%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Filterbuy63%
Filtrete18%
Filter King15%
Aerostar3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +66.8% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top 17x22x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 17x22x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 16.50 x 21.50 x 0.75)

Filterbuy$38.684.7★866 rev

Filtrete 17x22x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 16.69 x 21.69 x 0.81 in)

Filtrete$26.234.7★740 rev

Filterbuy 17x22x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 16.50 x 21.50 x 0.75)

Filterbuy$45.824.7★51,098 rev

Filter King 17x22x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 16.5 x 21.5 x .75)

Filter King$47.724.7★2,030 rev

Filterbuy 17x22x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 16.50 x 21.50 x 0.75)

Filterbuy$39.574.6★23,863 rev

Newest

by launch date

Filtrete 17x22x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 16.69 x 21.69 x 0.81 in)

Filtrete$26.23740 rev

1y ago

Aerostar 16.375x21.5x1 MERV 11 Air Filter 4 Count ACTUAL SIZE (16.50 x 21.50 x 0.75) HVAC Air Conditioning & Furnace Filter for Dust Pet Dander Smoke & Allergies (MPR 1200 / FPR 7) Made in USA

Aerostar$33.334,106 rev

6y ago

Filter King 17x22x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 16.5 x 21.5 x .75)

Filter King$47.722,030 rev

7y ago

Filter King 17x22x1 Air Filter (MERV 8) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 16.5 x 21.5 x .75)

Filter King$38.823,373 rev

8y ago

Filterbuy 17x22x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 16.50 x 21.50 x 0.75)

Filterbuy$38.68866 rev

13y ago

What buyers say about 17x22x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration25%

“Great filters”

Value For Money25%

“Perfect and Great price”

Quality-Overall17%

“The product is good”

Size-Overall8%

“This is the perfect size”

Locally Manufactured8%

“made in the US”

Ease Of Use8%

“Easy to use”

Storage Capacity8%

“love having a bulk supply”

What buyers complain about

Size-Overall30%

“Incorrect size”

Durability20%

“Collapses fairly easily after a just a few days of high humidity”

Filtration17%

“This filter is incredibly cheap and flimsy”

Quality-Overall17%

“The performance is not great”

Functionality-Overall10%

“do not capture as much airborne dust”

Design-Overall7%

“Definite design flaw”

Top return reasons

Size-Overall70%

Filtration17%

Compatibility-Overall4%

Defective Material/Parts2%

Advertised Vs Actual Product2%

Value For Money2%

Material Quality1%

Color1%

Flexibility1%

Certifications1%

Common questions

Is 17x22x1 air filter profitable to sell on Amazon United States?: The niche generates $69K/yr across 8 tracked products. 90-day search growth is +66.8%. Flapen's verdict: Skip it (46/100).
How competitive is the 17x22x1 air filter niche?: 4 brands and 7 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 17x22x1 air filter?: Top complaints mined from reviews: Size-Overall, Durability, Filtration. The return rate is 1.1%.
When does demand for 17x22x1 air filter peak?: Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the 17x22x1 air filter niche?: Listings span $26.23–$47.72; the average listing price is $37.62 (sweet spot $15–$100). The average incumbent carries 19,375 reviews — the moat a new listing must climb.