Is 17x20x1 air filter profitable to sell on Amazon United States?

The niche generates $68K/yr across 9 tracked products. 90-day search growth is +62.8%. Flapen's verdict: Skip it (43/100).

How competitive is the 17x20x1 air filter niche?

4 brands and 5 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 17x20x1 air filter?

Top complaints mined from reviews: Size-Overall, Strength. The return rate is 0.6%.

What does it cost to enter the 17x20x1 air filter niche?

Listings span $26.12–$65.57; the average listing price is $46.75 (sweet spot $15–$100). The average incumbent carries 13,858 reviews — the moat a new listing must climb.

17x20x1 air filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Incredible$26.12–$65.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$46.75

avg listing price — sweet spot $15–$100

Growth

Great+62.8%

90-day search growth — must beat 0% to launch

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,857.78

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$68K

$68K/yr · 33K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 17x20x1 air filter is a $68K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

17x20x1 air filter market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $94K–$117K; units × avg price
Conversion rate: 4.4%
Avg BSR: #234
Page quality: 0%
Prime: 22%
Sponsored: 89%
Out of stock: 1.3%
Avg brand age: 65 months
Avg seller age: 201 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Filterbuy37%
Filtrete37%
Filter King19%
Simply7%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 38 weeks — +62.8% search growth over the last 90 days.

Open Trend

Top 17x20x1 air filter search terms

17x20x1 air filter18K/yr +56.1%6.7% conv.
air filter 17x20x17K/yr +89.1%3.5% conv.
17x20x1 furnace filter5K/yr +49.9%1.9% conv.
furnace filters 17x20x14K/yr +68.8%0.5% conv.

All search terms

Top 17x20x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filtrete 17x20x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 16.69 x 19.69 x 0.81 in)

Filtrete$26.124.7★740 rev

Filterbuy 17x20x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 16.50 x 19.50 x 0.75)

Filterbuy$58.014.8★189 rev

Filterbuy 17x20x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 16.50 x 19.50 x 0.75)

Filterbuy$36.064.6★68,921 rev

Filter King 17x20x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 16.5 x 19.5 x .75)

Filter King$64.594.7★2,030 rev

Simply 17x20x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 16.75x19.75x0.75) DUST Pet & Allergy Control

Simply$46.364.6★5,182 rev

Newest

by launch date

Filtrete 17x20x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 16.69 x 19.69 x 0.81 in)

Filtrete$26.12740 rev

1y ago

Simply 17x20x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 16.75x19.75x0.75) DUST Pet & Allergy Control

Simply$46.365,182 rev

4y ago

Filter King 17x20x1 Air Filter (MERV 8) (2-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 16.5 x 19.5 x .75)

Filter King$34.5417 rev

7y ago

Filter King 17x20x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 16.5 x 19.5 x .75)

Filter King$64.592,030 rev

7y ago

Filter King 17x20x1 Air Filter (MERV 8) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 16.5 x 19.5 x .75)

Filter King$51.463,373 rev

8y ago

What buyers say about 17x20x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“no complaints”

Filtration20%

“Great Filters”

Advertised Vs Actual Product18%

“Came as advertised”

Size-Overall15%

“Good fit”

Value For Money10%

“good value”

Durability3%

“these seem like they would last longer”

What buyers complain about

Size-Overall67%

“It did not fit”

Strength33%

“However they are so flimsy that they were all crushed when I received them”

Top return reasons

Size-Overall85%

Filtration5%

Compatibility-Overall5%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Value For Money1%

Quality-Overall0%

Assembly/Installation0%

Common questions

Is 17x20x1 air filter profitable to sell on Amazon United States?: The niche generates $68K/yr across 9 tracked products. 90-day search growth is +62.8%. Flapen's verdict: Skip it (43/100).
How competitive is the 17x20x1 air filter niche?: 4 brands and 5 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 17x20x1 air filter?: Top complaints mined from reviews: Size-Overall, Strength. The return rate is 0.6%.
What does it cost to enter the 17x20x1 air filter niche?: Listings span $26.12–$65.57; the average listing price is $46.75 (sweet spot $15–$100). The average incumbent carries 13,858 reviews — the moat a new listing must climb.