Skip to content

17.5x23.5x1 Air Filter

Fail

The top 5 brands take 100% of clicks, so 17.5x23.5x1 Air Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$164K/yr44K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
91%top-5 click share · 3 brands · 14 sellers

Flapen Score

17.5x23.5x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 17.5x23.5x1 Air Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 17.5x23.5x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 17.5x23.5x1 Air Filter 44K times last year and spent an estimated $164K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
8.3%
Market size, estimated
$164Ka year
Peak month
July1.9× the quietest month
Top search term
17.5x23.5x1 air filter19K searches a year

02 · Price

A sale here is worth $44.82.

Listings sell for $44.82 on average, from $33.39 to $69.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $44.82 that is $11K to $22K a year per listing.

Average price
$44.82inside the $15 to $100 sweet spot
Price range
$33.39–$69.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Furnace Parts & Accessories. It carries 13,732 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#107in Furnace Parts & Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
13,732per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top 17.5x23.5x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$16K$33K$49K$66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Filterbuy41%
  • Filtrete37%
  • Filter King22%

Demand

17.5x23.5x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top 17.5x23.5x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 17.5x23.5x1 air filter19K/yr
  • air filter 17.5x23.5x19K/yr
  • ac filter 17.5 x 23.5 x 15K/yr
  • furnace filters 17.5x23.5x14K/yr
  • 17.5x23.5x1 furnace filter3K/yr
  • 17.5 x 23.5 x 1 air filter4K/yr

Reviews and returns

What reviews say buyers love and hate about 17.5x23.5x1 Air Filter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
100%of negative reviews mention “Size-Overall”
0.7%of orders come back
“would not send the filter size that was requested”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 17.5x23.5x1 Air Filter questions

Answered from the same tracked data.