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17.5x17.5x1 Air Filter

Fail

The top 5 brands take 100% of clicks, so 17.5x17.5x1 Air Filter is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$60K/yr10K searches / yr
90-day growth
+34.6%search demand this quarter
Competition
98%top-5 click share · 3 brands · 7 sellers

Flapen Score

17.5x17.5x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 17.5x17.5x1 Air Filter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 17.5x17.5x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 17.5x17.5x1 Air Filter 10K times last year and spent an estimated $60K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+34.6%
Conversion, latest week
12.8%
Market size, estimated
$60Ka year
Peak month
July2.1× the quietest month
Top search term
17.5x17.5x1 air filter8K searches a year

02 · Price

A sale here is worth $45.05.

Listings sell for $45.05 on average, from $36.43 to $57.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $45.05 that is $5K to $11K a year per listing.

Average price
$45.05inside the $15 to $100 sweet spot
Price range
$36.43–$57.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #62 within Furnace Parts & Accessories. It carries 11,172 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
33%
Out of stock, average day
9.6%
Average rank
#62in Furnace Parts & Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
11,172per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top 17.5x17.5x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$27K$36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Filter King55%
  • Filtrete43%
  • Simply2%
  • Open — no brand owns it (0%)

Demand

17.5x17.5x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about 17.5x17.5x1 Air Filter

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
0.9%of orders come back
“NOT a true size”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 17.5x17.5x1 Air Filter questions

Answered from the same tracked data.