Is 16x36x1 air filter profitable to sell on Amazon United States?

The niche generates $61K/yr across 10 tracked products. 90-day search growth is +72.5%. Flapen's verdict: Skip it (44/100).

How competitive is the 16x36x1 air filter niche?

4 brands and 8 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the 16x36x1 air filter niche?

Listings span $27.22–$95.06; the average listing price is $59.93 (sweet spot $15–$100). The average incumbent carries 22,849 reviews — the moat a new listing must climb.

16x36x1 air filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Incredible$27.22–$95.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$59.93

avg listing price — sweet spot $15–$100

Growth

Great+72.5%

90-day search growth — must beat 0% to launch

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 20K searches

Review moat

Bad22,849

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 16x36x1 air filter is a $61K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x36x1 air filter market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $45K–$60K; units × avg price
Conversion rate: 5.1%
Avg BSR: #71
Page quality: 0%
Prime: 40%
Sponsored: 80%
Out of stock: 2.3%
Avg brand age: 83 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Filterbuy56%
Filtrete29%
Simply10%
Filter King5%
Open — no brand owns it (0%)

Top 16x36x1 air filter search terms

16x36x1 air filter9K/yr +67.7%6.6% conv.
air filter 16x36x14K/yr +65.7%2.2% conv.
furnace filters 16x36x13K/yr +100.0%0.5% conv.
16x36x1 furnace filter3K/yr +67.4%0.2% conv.

All search terms

Top 16x36x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 16x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 35.75 x 0.75)

Filterbuy$43.504.6★68,921 rev

Filtrete 16x36x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 15.81 x 35.81 x 0.65 in)

Filtrete$27.224.7★740 rev

Filterbuy 16x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 35.75 x 0.75)

Filterbuy$95.064.7★51,098 rev

Simply 16x36x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x35.75x0.75) DUST Pet & Allergy Control

Simply$60.044.6★5,182 rev

Filterbuy 16x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 35.75 x 0.75)

Filterbuy$75.934.7★108 rev

Newest

by launch date

Filtrete 16x36x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 15.81 x 35.81 x 0.65 in)

Filtrete$27.22740 rev

1y ago

Filtrete 18x36x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 17.81 x 35.81 x 0.65 in)

Filtrete$44.666,265 rev

2y ago

Filterbuy 16x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 35.75 x 0.75)

Filterbuy$43.5068,921 rev

3y ago

Filterbuy 16x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 35.75 x 0.75)

Filterbuy$75.93108 rev

3y ago

Simply 16x36x1 Air Furnace Filter For HVAC Merv 8 6 Pack (Actual Size: 15.75x35.75x0.75) DUST Pet & Allergy Control

Simply$83.0953,363 rev

4y ago

What buyers say about 16x36x1 air filter

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall81%

Filtration7%

Quality-Overall4%

Strength4%

Compatibility-Overall4%

Common questions

Is 16x36x1 air filter profitable to sell on Amazon United States?: The niche generates $61K/yr across 10 tracked products. 90-day search growth is +72.5%. Flapen's verdict: Skip it (44/100).
How competitive is the 16x36x1 air filter niche?: 4 brands and 8 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the 16x36x1 air filter niche?: Listings span $27.22–$95.06; the average listing price is $59.93 (sweet spot $15–$100). The average incumbent carries 22,849 reviews — the moat a new listing must climb.