16x30x1 air filter
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Incredible$32.36–$91.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.62avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Good$720K$720K/yr · 136K searches
Growth
Good+40.7%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,941.68avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 16x30x1 air filter is a $720K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
16x30x1 air filter market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $789K–$1.1M
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
30
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 99%
Open market
3%
- Filterbuy43%
- Filtrete30%
- Simply12%
- Filter King6%
- BestAir3%
- Aerostar3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +40.7% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
Top 16x30x1 air filter search terms
- 16x30x1 air filter66K/yr
- air filter 16x30x116K/yr
- ac filter 16x30x17K/yr
- 16 x 30 x 1 air filters for home8K/yr
- furnace filters 16x30x15K/yr
- 16x30x1 furnace filter4K/yr
- 16x30x15K/yr
- 16 x 30 x 1 air filter3K/yr
- furnace filter 16x30x14K/yr
- 16x30 air filter5K/yr
Top 16x30x1 air filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filterbuy 16x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 29.75 x 0.75)
Filterbuy$48.214.8★2,115 rev
Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 15.81 x 29.81 x 0.81 in)
Filtrete$45.024.7★6,265 rev
Filterbuy 16x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 29.75 x 0.75)
Filterbuy$58.124.7★51,098 rev
Simply 16x30x1 Air Filter Merv 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x29.75x0.75) DUST Pet & Allergy Control
Simply$51.534.7★53,363 rev
Simply 16x30x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x29.75x0.75) DUST Pet & Allergy Control
Simply$32.364.6★5,182 rev
Newest
by launch date
BestAir 16x30x1 Air Filter (4-Pack) | MERV 8 Basic Allergen 7500 HVAC AC Furnace Filter | Replacement Air Filter for Residential & Commercial Use | Made in USA | Actual Size (15.75 x 29.75 x 0.75)
BestAir$38.8840 rev
Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 12-Pack (Actual Size 15.81 x 29.81 x 0.81 in)
Filtrete$48.3370 rev
Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 15.81 x 29.81 x 0.81 in)
Filtrete$45.026,265 rev
Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 15.81 x 29.81 x 0.81 in)
Filtrete$39.71627 rev
BNX TruFilter 16x30x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10
BNX$54.504 rev
Trending
90-day click momentum
Aerostar 16x30x1 MERV 8 High Efficiency Pleated Air Filter 4-Pack Electrostatic AC Furnace HVAC Replacement Captures Dust Pollen Pet Dander Mold Lint (15.75x29.75x0.75)
Aerostar$34.494.5★
Simply 16x30x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x29.75x0.75) DUST Pet & Allergy Control
Simply$32.364.6★
BestAir 16x30x1 Air Filter (4-Pack) | MERV 8 Basic Allergen 7500 HVAC AC Furnace Filter | Replacement Air Filter for Residential & Commercial Use | Made in USA | Actual Size (15.75 x 29.75 x 0.75)
BestAir$38.884.1★
Filtrete 16x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 15.81 x 29.81 x 0.81 in)
Filtrete$39.714.6★
Filterbuy 16x30x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.75 x 29.75 x 0.75)
Filterbuy$52.254.6★
What buyers say about 16x30x1 air filter
What buyers praise and complain about, mined from review topics.What buyers love
“Great filter - easy access”
“Nice quality”
“Fits, works, voila”
“Work as expected”
“Easy to install”
“Great value”
“works well”
“Easy to change out”
“Great air flow”
What buyers complain about
“Does not fit”
“Bad quality product”
“Same price for 4 that it was for 6 three months ago”
“Ok quality, less pleats and poorer quality than the ones I bought from Filterbuy that were made in the USA”
Top return reasons
Common questions
- Is 16x30x1 air filter profitable to sell on Amazon United States?
- The niche generates $720K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the 16x30x1 air filter niche?
- 8 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 16x30x1 air filter?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.4%.
- When does demand for 16x30x1 air filter peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the 16x30x1 air filter niche?
- Listings span $32.36–$91.27; the average listing price is $52.62 (sweet spot $15–$100). The average incumbent carries 14,942 reviews — the moat a new listing must climb.