Is 16x28x6 furnace filter profitable to sell on Amazon United States?

The niche generates $50K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the 16x28x6 furnace filter niche?

5 brands and 22 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 16x28x6 furnace filter?

Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Ease Of Cleaning. The return rate is 0.7%.

What does it cost to enter the 16x28x6 furnace filter niche?

Listings span $40.53–$97.17; the average listing price is $61.36 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.

16x28x6 furnace filter

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Price range

Incredible$40.53–$97.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$61.36

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+40.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,866.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$50K

$50K/yr · 11K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap High Price Out of Stock

According to Flapen's Amazon United States niche tracking, 16x28x6 furnace filter is a $50K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x28x6 furnace filter market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $61K–$77K; units × avg price
Conversion rate: 7.5%
Avg BSR: #1,106
Page quality: 0%
Prime: 55%
Sponsored: 91%
Out of stock: 5.6%
Avg brand age: 80 months
Avg seller age: 208 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

AIRx Filters59%
Filterbuy24%
filvita10%
Sikidink4%
Honeywell2%

Demand

Weekly Amazon search volume, last 42 weeks — +40.6% search growth over the last 90 days.

Open Trend

Top 16x28x6 furnace filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AIRx Filters 16x28x6 Furnace Filter MERV 8 Compatible with Aprilaire 401 Easy Installation For Allergens Dust Pollen & Dander Control 2-Pack

AIRx Filters$62.244.7★288 rev

Filterbuy 16x28x6 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Pleated HVAC AC Furnace Filters for AprilAire Space-Gard 401 2400 & Lennox (Actual Size: 15.50 x 26.88 x 6.00)

Filterbuy$77.214.6★19,747 rev

AIRX FILTERS WICKED CLEAN AIR. 16x28x6 Air Filter MERV 13 Compatible with Aprilaire 401 Furnace Filter 2 Pack

AIRx Filters$72.535.0★29 rev

16x28x6 Furnace Filter Replacement Compatible with Honeywell POPUP2400 Foldable Design MERV 11 Durable AIr Filter Actual Size 16x27.13x5.88 (2-PACKS)

filvita$69.893.0★1 rev

AIRX FILTERS WICKED CLEAN AIR. 16x28x6 Air Filter MERV 11 Compatible with Aprilaire 401 Furnace Filter 1 Single Filter

AIRx Filters$43.084.5★13 rev

Newest

by launch date

16x28x6 Furnace Filter Replacement Compatible with Honeywell POPUP2400 Foldable Design MERV 11 Durable AIr Filter Actual Size 16x27.13x5.88 (2-PACKS)

filvita$69.891 rev

3mo ago

16x28x6 MERV 11 Furnace Filter Replacement Compatible with Honeywell POPUP2400 Foldable Design Durable AIr Filter Actual Size 16x27.13x5.88(1-PACK)

filvita$46.201 rev

3mo ago

16 x 28 x 6 Furnace Filter Replacement MERV 11 Compatible with Honeywell POPUP2400 HVAC Foldable (Actual Size: 16 X 27 1/8 X 5 7/8 In) (1-Pack)

Sikidink$47.416 rev

6mo ago

16 x 28 x 6 Furnace Filter Replacement MERV 11 Compatible with Honeywell POPUP2400 HVAC Foldable (Actual Size: 16 X 27 1/8 X 5 7/8 In) (2-Pack)

Sikidink$76.266 rev

6mo ago

AIRx Filters 16x28x6 Furnace Filter MERV 8 Compatible with Aprilaire 401 Easy Installation For Allergens Dust Pollen & Dander Control 2-Pack

AIRx Filters$62.24288 rev

2y ago

What buyers say about 16x28x6 furnace filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration30%

“Quality filters”

Size-Overall17%

“The filters fit perfectly”

Quality-Overall14%

“the build quality felt excellent”

Assembly/Installation6%

“Installation:”

Ease Of Cleaning5%

“Great dust catcher”

Material Quality3%

“The filter material itself seems to be good quality”

Value For Money3%

“Great value filters”

Design-Overall2%

“this design actually makes a lot of sense”

Shape/Style2%

“so they hold their shape in the vertical space that I use them”

Advertised Vs Actual Product2%

“work as described”

What buyers complain about

Compatibility-Overall18%

“Does not fit in my 2007 April aire 2400 housing”

Size-Overall13%

“Does not fit”

Ease Of Cleaning13%

“The old one looked pretty dirty”

Value For Money8%

“It is a little higher on the price point”

Top return reasons

Size-Overall60%

Filtration18%

Compatibility-Overall12%

Advertised Vs Actual Product3%

Thickness2%

Assembly/Installation1%

Water Resistance1%

Durability1%

Certifications1%

Quality-Overall1%

Common questions

Is 16x28x6 furnace filter profitable to sell on Amazon United States?: The niche generates $50K/yr across 11 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the 16x28x6 furnace filter niche?: 5 brands and 22 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 16x28x6 furnace filter?: Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Ease Of Cleaning. The return rate is 0.7%.
What does it cost to enter the 16x28x6 furnace filter niche?: Listings span $40.53–$97.17; the average listing price is $61.36 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.