Is 16x25x4 furnace filter merv 13 profitable to sell on Amazon United States?

The niche generates $116K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +54.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the 16x25x4 furnace filter merv 13 niche?

11 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in 16x25x4 furnace filter merv 13?

Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for 16x25x4 furnace filter merv 13 peak?

Demand peaks in Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the 16x25x4 furnace filter merv 13 niche?

Listings span $40.42–$131.36; the average listing price is $72.60 (sweet spot $15–$100). The average incumbent carries 3,720 reviews — the moat a new listing must climb.

16x25x4 furnace filter merv 13

Worth a look

Shows low returns (1.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$72.60

avg listing price — sweet spot $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+54.2%

90-day search growth — must beat 0% to launch

Price range

Good$40.42–$131.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,720

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$116K

$116K/yr · 17K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, 16x25x4 furnace filter merv 13 is a $116K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x4 furnace filter merv 13 market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $109K–$145K; units × avg price
Conversion rate: 9.3%
Avg BSR: #339
Page quality: 0%
Prime: 73%
Sponsored: 87%
Out of stock: 1.1%
Avg brand age: 52 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Filterbuy48%
Filtrete29%
BNX7%
DerBlue3%
Aprilaire3%
GrairsdGan3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +54.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 3.1×

Open Trend

Top 16x25x4 furnace filter merv 13 search terms

16x25x4 furnace filter merv 135K/yr +35.5%8.1% conv.
merv 13 16x25x44K/yr +129.6%9.8% conv.
16x25x4 merv 134K/yr +42.3%8.8% conv.
16x25x4 air filter merv 134K/yr +28.4%9.6% conv.

All search terms

Top 16x25x4 furnace filter merv 13 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 16x25x4 Air Filter MERV 13 Optimal Smoke & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 3.63)

Filterbuy$63.844.2★1,718 rev

Filtrete 16x25x4 AC Furnace Air Filter MERV 13 MPR 1900 Premium Allergen Bacteria & Virus Filter Electrostatic Air Cleaning Filter 2-Pack (Actual Size 15.44 x 24.62 x 4.31 in)

Filtrete$64.284.3★379 rev

Filterbuy 16x25x4 Air Filter MERV 13 Optimal Smoke & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 3.63)

Filterbuy$106.144.6★21,899 rev

Filterbuy 16x25x4 Air Filter MERV 13 Optimal Smoke & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 3.63)

Filterbuy$131.364.2★251 rev

BNX TruFilter 16x25x4 (15.5 x 24.5 x 3.63 Slim Fit) MERV 13 Air Filter (2-Pack) - MADE IN USA - Air Conditioner HVAC AC Furnace Filters Health Allergies Mold Bacteria Smoke MPR 1900 FPR 10

BNX$59.054.2★227 rev

Newest

by launch date

Filter King 16x25x4 Air Filter (MERV 13) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 24.5 x 3.75)

Filter King$116.02159 rev

1w ago

Filtrete 16x25x4 Air Filter Replaces AprilAire 413 Filters MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 12-Month AC/Furnace Filter Cleaner Air Reliable Airflow 2 HVAC Filters

Filtrete$66.3086 rev

3mo ago

2Pack 16x25x4 AC Furnace Air Filter Compatible with Honeywell FC100A1029 MERV 13 HVAC Filter Replacement (Actual Size:15.94 x 24.86 x4.38 inches)

Oleergl$48.835 rev

3mo ago

Honeywell 16x25x4 in. HVAC Furnace Replacement Air Filter FC100A1029

GrairsdGan$40.4219 rev

8mo ago

DerBlue 2PACK 16x25x4 MERV 13 Furnace Filter Replacement Compatible with Honeywell FC100A1029 Pleated HVAC Foldable Design for Easy Installation & Space-Saving(Actual Size: 24.88 x 15.94 x 4.38 In)

DerBlue$47.8865 rev

1y ago

What buyers say about 16x25x4 furnace filter merv 13

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fits great”

Filtration15%

“These are excellent filters at a great price”

Value For Money13%

“GREAT VALUE”

Advertised Vs Actual Product7%

“As described”

Quality-Overall5%

“are well made”

Efficiency2%

“Work great”

Maintenance And Repair2%

“Nitnis easy to know when to replace based on previous order”

Durability2%

“This is durable, good quality and replacement is easy to do”

Shape/Style2%

“New style”

Air Purification2%

“Good air filter”

What buyers complain about

Size-Overall40%

“Significantly smaller”

Filtration19%

“Damaged filters”

Advertised Vs Actual Product7%

“Not as expected”

Thickness5%

“at least an inch too thin”

Value For Money3%

“Costly”

Quality-Overall2%

“Junk”

Compatibility-Overall2%

“Will not fit Honeywell”

Measurement/Reading Accuracy2%

“Measurements are Wrong”

Maintenance And Repair2%

“Should have been replaced a few months ago”

Product Condition2%

“New Old Stock”

Top return reasons

Size-Overall63%

Filtration18%

Compatibility-Overall6%

Value For Money3%

Advertised Vs Actual Product3%

Product Condition1%

Water Resistance1%

Defective Material/Parts1%

Thickness1%

Assembly/Installation1%

Common questions

Is 16x25x4 furnace filter merv 13 profitable to sell on Amazon United States?: The niche generates $116K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +54.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the 16x25x4 furnace filter merv 13 niche?: 11 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in 16x25x4 furnace filter merv 13?: Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for 16x25x4 furnace filter merv 13 peak?: Demand peaks in Jul; the busiest month runs 3.1× the quietest.
What does it cost to enter the 16x25x4 furnace filter merv 13 niche?: Listings span $40.42–$131.36; the average listing price is $72.60 (sweet spot $15–$100). The average incumbent carries 3,720 reviews — the moat a new listing must climb.