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16x25x4 Furnace Filter Merv 11

Maybe

Returns run at only 0.9% of orders. But the products selling today already average 4.7★, so 16x25x4 Furnace Filter Merv 11 is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$701K/yr89K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
67%top-5 click share · 8 brands · 56 sellers

Flapen Score

16x25x4 Furnace Filter Merv 11 against its category

The dotted line is the Tools & Home Improvement average. Past it, 16x25x4 Furnace Filter Merv 11 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x25x4 Furnace Filter Merv 11 market on Amazon at a glance

Shoppers on Amazon United States searched for 16x25x4 Furnace Filter Merv 11 89K times last year and spent an estimated $701K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $701K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
11.4%
Market size, estimated
$701Ka year
Peak month
November3.6× the quietest month
Top search term
honeywell 16x25x4 furnace filter16K searches a year

02 · Price

A sale here is worth $68.89.

Listings sell for $68.89 on average, from $35.63 to $144.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $68.89 that is $34K to $52K a year per listing.

Average price
$68.89inside the $15 to $100 sweet spot
Price range
$35.63–$144.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$34K–$52K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Furnace Parts & Accessories. It carries 8,844 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
53%
Out of stock, average day
0.0%
Average rank
#224in Furnace Parts & Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
8,844per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top 16x25x4 Furnace Filter Merv 11 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$70K$140K$210K$280K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

56

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • Honeywell38%
  • Filtrete23%
  • Filterbuy13%
  • Honeywell Home13%
  • Henmfely4%
  • Wholesalehome4%
  • Open — no brand owns it (2 brands, 5%)

Demand

16x25x4 Furnace Filter Merv 11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top 16x25x4 Furnace Filter Merv 11 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honeywell 16x25x4 furnace filter16K/yr
  • 16x25x4 furnace filter merv 1111K/yr
  • honeywell filter 16x25x410K/yr
  • honeywell air filter 16x25x48K/yr
  • merv 11 16x25x46K/yr
  • honeywell home air filter 16x25x47K/yr
  • 16x25x4 merv 115K/yr
  • honeywell furnace filters 16x25x46K/yr
  • honeywell 16x25x45K/yr
  • 16x25x4 air filter merv 115K/yr

Reviews and returns

What reviews say buyers love and hate about 16x25x4 Furnace Filter Merv 11

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
53%of negative reviews mention “Size-Overall”
0.9%of orders come back
“DOES NOT FIT”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 16x25x4 Furnace Filter Merv 11 questions

Answered from the same tracked data.