Is 16x25x4 furnace filter merv 11 profitable to sell on Amazon United States?

The niche generates $701K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the 16x25x4 furnace filter merv 11 niche?

8 brands and 56 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in 16x25x4 furnace filter merv 11?

Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for 16x25x4 furnace filter merv 11 peak?

Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the 16x25x4 furnace filter merv 11 niche?

Listings span $35.63–$144.45; the average listing price is $68.89 (sweet spot $15–$100). The average incumbent carries 8,844 reviews — the moat a new listing must climb.

16x25x4 furnace filter merv 11

Worth a look

Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$68.89

avg listing price — sweet spot $15–$100

Market size

Good$701K

$701K/yr · 89K searches

Price range

Good$35.63–$144.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.8%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad8,844

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals High Price

According to Flapen's Amazon United States niche tracking, 16x25x4 furnace filter merv 11 is a $701K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x4 furnace filter merv 11 market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $689K–$861K; units × avg price
Conversion rate: 11.4%
Avg BSR: #224
Page quality: 0%
Prime: 53%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Honeywell38%
Filtrete23%
Filterbuy13%
Honeywell Home13%
Henmfely4%
Wholesalehome4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +17.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top 16x25x4 furnace filter merv 11 search terms

honeywell 16x25x4 furnace filter16K/yr +23.3%9.6% conv.
16x25x4 furnace filter merv 1111K/yr +41.9%6.5% conv.
honeywell filter 16x25x410K/yr +33.5%13.0% conv.
honeywell air filter 16x25x48K/yr +31.1%12.9% conv.
merv 11 16x25x46K/yr +14.8%10.9% conv.
honeywell home air filter 16x25x47K/yr -0.9%17.4% conv.
16x25x4 merv 115K/yr +32.4%11.8% conv.
honeywell furnace filters 16x25x46K/yr -22.8%12.2% conv.
honeywell 16x25x45K/yr +9.6%13.3% conv.
16x25x4 air filter merv 115K/yr +41.7%15.0% conv.

All search terms

Top 16x25x4 furnace filter merv 11 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honeywell FC100A1029 (2 Pack) - 16 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder

Honeywell$65.964.8★385 rev

Filtrete 16x25x4 Air Filter MERV 11 MPR 1000 Micro Allergen Defense 4-Pack Fits Lennox & Honeywell AC Furnace HVAC Filters for Home Pleated Electrostatic (Actual Size 15.88 x 24.56 x 4.31 in)

Filtrete$71.564.6★4,889 rev

Filtrete 16x25x4 Air Filter MERV 11 MPR 1000 Micro Allergen Defense 2-Pack Fits Lennox & Honeywell AC Furnace HVAC Filters for Home Pleated Electrostatic (Actual Size 15.88x24.56x4.31 in)

Filtrete$43.584.6★1,839 rev

Filterbuy 16x25x4 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 3.63)

Filterbuy$69.164.6★23,863 rev

Honeywell FC100A1029 16 x 25 x 4 Media Air Filter (MERV 11)

Honeywell Home$35.634.7★3,434 rev

Newest

by launch date

16x25x4 Air Filter Replacement MERV 11 FC100A1029 Pleated HVAC AC Furnace Filters with Wholesalehome Cleaning Cloth 5-Pack (Actual Size: 15.94 x 24.86 x 4.38 Inches)

Wholesalehome$141.4426 rev

8mo ago

2 Pack 16x25x4 Pleated Furnace Filter - Replacement for Honeywell FC100A1029 Foldable Design Actual Size 15.94 x 24.86 x 4.38 Inches

Henmfely$52.143 rev

8mo ago

BETTFILTER 16x25x4 AC Furnace Air Filter Compatible with Honeywell FC100A1029 MERV 11 HAVC Filter Replacement Actual Size:15.94x24.86x4.38 Pack of 2

BETTFILTER$51.1055 rev

1y ago

Honeywell FC100A1029 (2 Pack) - 16 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder

Honeywell$65.96385 rev

2y ago

Honeywell FC100A1029 (5 Pack) - 16 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder

Honeywell$144.45385 rev

2y ago

What buyers say about 16x25x4 furnace filter merv 11

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“The fit is snug”

Filtration23%

“The filter does a great job”

Quality-Overall15%

“Good quality”

Value For Money15%

“Good Price”

Advertised Vs Actual Product11%

“As advertised”

Assembly/Installation2%

“Easy install”

Compatibility-Overall1%

“Perfect fit for Honeywell”

Ease Of Use1%

“Very nice convenient”

Durability1%

“lasts a while”

Efficiency1%

“they work great in my HVAC”

What buyers complain about

Size-Overall53%

“DOES NOT FIT”

Filtration12%

“Filter didn't fit”

Advertised Vs Actual Product8%

“Size is misleading”

Quality-Overall5%

“Why such a poor quality control”

Value For Money4%

“They are pricey”

Measurement/Reading Accuracy3%

“Measurements are wrong”

Compatibility-Overall2%

“Do not fit Honeywell”

Thickness1%

“Not 4 thick”

Strength1%

“Also a bit flimsy”

Ease Of Use1%

“then getting it out took quite a bit of effort”

Top return reasons

Size-Overall65%

Filtration18%

Compatibility-Overall7%

Value For Money3%

Advertised Vs Actual Product3%

Defective Material/Parts1%