Is 16x25x3 furnace filter profitable to sell on Amazon United States?

The niche generates $145K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the 16x25x3 furnace filter niche?

6 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in 16x25x3 furnace filter?

Top complaints mined from reviews: Size-Overall, Filtration, Allergies. The return rate is 0.5%.

When does demand for 16x25x3 furnace filter peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the 16x25x3 furnace filter niche?

Listings span $34.21–$73.29; the average listing price is $58.77 (sweet spot $15–$100). The average incumbent carries 1,930 reviews — the moat a new listing must climb.

16x25x3 furnace filter

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Incredible$34.21–$73.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$58.77

avg listing price — sweet spot $15–$100

Growth

Good+21.9%

90-day search growth — must beat 0% to launch

Review moat

Okay1,930

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$145K

$145K/yr · 22K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 16x25x3 furnace filter is a $145K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x3 furnace filter market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $147K–$176K; units × avg price
Conversion rate: 11.0%
Avg BSR: #978
Page quality: 0%
Prime: 21%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

AIRx Filters50%
Filterbuy26%
Trion11%
Aerostar7%
BestAir4%
filvita1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top 16x25x3 furnace filter search terms

16x25x3 furnace filter11K/yr +5.8%10.6% conv.
16x25x3 air filter4K/yr +59.3%10.9% conv.
16x25x33K/yr +44.9%6.2% conv.
furnace filters 16x25x33K/yr +14.9%8.2% conv.

All search terms

Top 16x25x3 furnace filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AIRx Filters 16x25x3 Furnace Filter MERV 8 Compatible with ReservePro 4521 Easy Installation For Allergens Dust Pollen & Dander Control 3-Pack

AIRx Filters$55.264.4★19 rev

AIRX FILTERS WICKED CLEAN AIR. 16x25x3 Air Filter MERV 13 Compatible with Air Bear 255649-101 Furnace Filter 3 Pack

AIRx Filters$65.204.1★17 rev

Filterbuy 16x25x3 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters for Trion Air Bear Lennox X0581 & More (Actual Size: 15.63 x 24.13 x 3.00)

Filterbuy$57.324.6★19,747 rev

Filterbuy 16x25x3 Air Filter MERV 11 Superior Pet & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters for Trion Air Bear Lennox X0581 & More (Actual Size: 15.63 x 24.13 x 3.00)

Filterbuy$60.404.6★13,433 rev

16x25x3 Air Bear Cub HVAC Air Filter MERV 8 (4-Pack) (Actual Size: 15.75 x 24.75 x 3.06 Inches)

Trion$66.714.4★23 rev

Newest

by launch date

16x25x3 Pleated HVAC Air Filter Replacement Compatible With Lennox X0581 BMAC-12 255649-101 MERV 13(Actual Size 15 3/4 x24 1/4x3) 1-Pack

filvita$39.813 rev

2mo ago

16x25x3 Air Filter MERV 11 (3-Pack) TRION Air Bear Pleated HVAC Air Filter Replacement (Actual Size: 15.75 x 24.25 x 3.0625 Inches)

Trion$62.894 rev

1y ago

16x25x3 Air Bear Cub HVAC Air Filter MERV 8 (4-Pack) (Actual Size: 15.75 x 24.75 x 3.06 Inches)

Trion$66.7123 rev

1y ago

AIRx Filters 16x25x3 Furnace Filter MERV 8 Compatible with ReservePro 4521 Easy Installation For Allergens Dust Pollen & Dander Control 3-Pack

AIRx Filters$55.2619 rev

2y ago

AIRX FILTERS WICKED CLEAN AIR. 16x25x3 Air Filter MERV 13 Compatible with Air Bear 255649-101 Furnace Filter 3 Pack

AIRx Filters$65.2017 rev

2y ago

What buyers say about 16x25x3 furnace filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration32%

“Great quality filter”

Quality-Overall28%

“The product seems well made”

Value For Money12%

“Nice price for the package”

Size-Overall8%

“Perfect fit”

Efficiency6%

“Works”

Advertised Vs Actual Product3%

“Exactly what I needed”

Strength2%

“are sturdy enough to slide in”

Leak-Proof2%

“no leaks around the filter due to foam seals around filter”

What buyers complain about

Size-Overall35%

“Wont fit”

Filtration19%

“One of the filters was damaged”

Allergies13%

“Grate filters for allergies”

Height10%

“the exterior height dimension should be just a bit shorter”

Value For Money6%

“Expensive”

Thickness6%

“Just thin plastic around the bare filters”

Top return reasons

Size-Overall63%

Filtration18%

Compatibility-Overall6%

Functionality-Overall3%

Defective Material/Parts2%

Assembly/Installation2%

Material Quality1%

Thickness1%

Quality-Overall1%

Value For Money1%

Common questions

Is 16x25x3 furnace filter profitable to sell on Amazon United States?: The niche generates $145K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the 16x25x3 furnace filter niche?: 6 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in 16x25x3 furnace filter?: Top complaints mined from reviews: Size-Overall, Filtration, Allergies. The return rate is 0.5%.
When does demand for 16x25x3 furnace filter peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the 16x25x3 furnace filter niche?: Listings span $34.21–$73.29; the average listing price is $58.77 (sweet spot $15–$100). The average incumbent carries 1,930 reviews — the moat a new listing must climb.