Is 16x25x2 air filter profitable to sell on Amazon United States?

The niche generates $683K/yr across 19 tracked products. 90-day search growth is +31.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the 16x25x2 air filter niche?

8 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in 16x25x2 air filter?

Top complaints mined from reviews: Filtration, Allergies, Jamming/Clogging. The return rate is 0.2%.

When does demand for 16x25x2 air filter peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the 16x25x2 air filter niche?

Listings span $27.22–$85.50; the average listing price is $53.60 (sweet spot $15–$100). The average incumbent carries 15,091 reviews — the moat a new listing must climb.

16x25x2 air filter

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$27.22–$85.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$53.60

avg listing price — sweet spot $15–$100

Market size

Good$683K

$683K/yr · 98K searches

Growth

Good+31.0%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,091.32

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, 16x25x2 air filter is a $683K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 59/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x2 air filter market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $804K–$1.1M; units × avg price
Conversion rate: 13.0%
Avg BSR: #60
Page quality: 0%
Prime: 47%
Sponsored: 100%
Out of stock: 2.6%
Avg brand age: 73 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Filterbuy35%
Filter King23%
Simply19%
Filtrete9%
Glasfloss5%
Nordic Pure5%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +31.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top 16x25x2 air filter search terms

16x25x2 air filter43K/yr +43.8%12.0% conv.
16x25x211K/yr +56.1%11.1% conv.
16x25x2 furnace filters14K/yr -11.9%10.5% conv.
air filter 16x25x27K/yr +58.7%12.4% conv.
furnace filters 16x25x27K/yr -14.8%11.2% conv.
16 x 25 x 2 air filter4K/yr +105.8%13.7% conv.
air filters 16x25x23K/yr +67.9%9.2% conv.
16x25x2 filter3K/yr +35.4%11.0% conv.
furnace filter 16x25x24K/yr -6.8%13.1% conv.
16x25x2 furnace filter3K/yr -10.2%8.3% conv.

All search terms

Top 16x25x2 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filterbuy 16x25x2 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 1.75)

Filterbuy$45.684.7★1,458 rev

Simply 16x25x2 Air Filter MERV 8 4 Pack Furnace Air Filter for HVAC (Actual Size:15.5x24.5x1.75) DUST Pet & Allergy Control

Simply$31.074.6★5,182 rev

Filter King 16x25x2 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 24.5 x 1.75)

Filter King$85.504.7★589 rev

Filtrete 16x25x2 AC Furnace Air Filter MERV 11 MPR 1000 Allergen Defense 3-Month Pleated 2-Inch Electrostatic Air Cleaning Filter 4 Pack (Actual Size 15.5 x 24.5 x 1.75 in)

Filtrete$66.584.8★25,454 rev

Filter King 16x25x2 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 15.5 x 24.5 x 1.75)

Filter King$52.424.7★2,030 rev

Newest

by launch date

Simply 16x25x2 Air Filter MERV 8 4 Pack Furnace Air Filter for HVAC (Actual Size:15.5x24.5x1.75) DUST Pet & Allergy Control

Simply$31.075,182 rev

2y ago

Simply 16x25x2 Air Filter MERV 8 6 Pack Furnace Air Filter for HVAC (Actual Size:15.5x24.5x1.75) DUST Pet & Allergy Control

Simply$46.0553,363 rev

2y ago

Simply 16x25x2 Air Filter MERV 8 2 Pack Furnace Air Filter for HVAC (Actual Size: 15.5x24.5x1.75) DUST Pet & Allergy Control

Simply$27.224,727 rev

2y ago

MANN+HUMMEL 16x25x2 MERV 8 Pleated 2 AC Furnace Air Filter. Case of 12

MANN+HUMMEL$85.2916 rev

2y ago

BNX TruFilter 16x25x2 Air Filter MERV 8 (4-Pack) - MADE IN USA Dust & Pet Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5

BNX$45.5026 rev

2y ago

What buyers say about 16x25x2 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good construction”

Filtration19%

“Im very happy with this air filter”

Value For Money15%

“Best price out there”

Assembly/Installation12%

“Easy to install”

Size-Overall10%

“They fit perfectly”

Advertised Vs Actual Product8%

“Exactly as described”

Locally Manufactured6%

“Ohio Supply ships Well”

Design-Overall4%

“Works as designed”

Strength3%

“These are sturdy”

Durability3%

“Durable”

What buyers complain about

Filtration42%

“The lowest quality filter Ive ever purchased”

Allergies17%

“And with someone with allergies that is very”

Jamming/Clogging17%

“They clog after two weeks”

Thickness17%

“Filter is thin”

Value For Money8%

“Not worth the little you save”

Top return reasons

Size-Overall78%

Filtration10%

Compatibility-Overall3%

Thickness2%

Value For Money2%

Quality-Overall2%

Defective Material/Parts1%

Advertised Vs Actual Product1%

Jamming/Clogging1%

Certifications1%

Common questions

Is 16x25x2 air filter profitable to sell on Amazon United States?: The niche generates $683K/yr across 19 tracked products. 90-day search growth is +31.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the 16x25x2 air filter niche?: 8 brands and 15 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in 16x25x2 air filter?: Top complaints mined from reviews: Filtration, Allergies, Jamming/Clogging. The return rate is 0.2%.
When does demand for 16x25x2 air filter peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the 16x25x2 air filter niche?: Listings span $27.22–$85.50; the average listing price is $53.60 (sweet spot $15–$100). The average incumbent carries 15,091 reviews — the moat a new listing must climb.

16x25x2 air filter

16x25x2 air filter market data

Competition & brand share

Demand & seasonality

Top 16x25x2 air filter search terms

Top 16x25x2 air filter products on Amazon

Top sellers

Newest

Trending

What buyers say about 16x25x2 air filter

What buyers love

What buyers complain about

Top return reasons

Common questions

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