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16x25x1 Furnace Filter Merv 8

Fail

Demand is soft, at -31.3% this quarter, so 16x25x1 Furnace Filter Merv 8 is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$89K/yr19K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
60%top-5 click share · 10 brands · 51 sellers

Flapen Score

16x25x1 Furnace Filter Merv 8 against its category

The dotted line is the Tools & Home Improvement average. Past it, 16x25x1 Furnace Filter Merv 8 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x25x1 Furnace Filter Merv 8 market on Amazon at a glance

Shoppers on Amazon United States searched for 16x25x1 Furnace Filter Merv 8 19K times last year and spent an estimated $89K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
10.2%
Market size, estimated
$89Ka year
Peak month
January2.6× the quietest month
Top search term
16x25x1 air filter 12 pack12K searches a year

02 · Price

A sale here is worth $46.49.

Listings sell for $46.49 on average, from $29.68 to $75.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $46.49 that is $5K to $12K a year per listing.

Average price
$46.49inside the $15 to $100 sweet spot
Price range
$29.68–$75.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Furnace Parts & Accessories. It carries 20,958 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#155in Furnace Parts & Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
20,958per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top 16x25x1 Furnace Filter Merv 8 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

51

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

10%

  • Simply35%
  • Filterbuy15%
  • Amazon Basics15%
  • Filtrete14%
  • BNX7%
  • Aerostar4%
  • Open — no brand owns it (4 brands, 10%)

Demand

16x25x1 Furnace Filter Merv 8 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about 16x25x1 Furnace Filter Merv 8

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
25%of negative reviews mention “Filtration”
0.6%of orders come back
“No filter”
A buyer, on “Filtration”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 16x25x1 Furnace Filter Merv 8 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data