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16x25x1 Furnace Filter Merv 8

Fail

Demand is soft, at -31.3% this quarter, so 16x25x1 Furnace Filter Merv 8 is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$89K/yr19K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
60%top-5 click share · 10 brands · 51 sellers

Flapen Score

16x25x1 Furnace Filter Merv 8 against its category

The dotted line is the Tools & Home Improvement average. Past it, 16x25x1 Furnace Filter Merv 8 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x25x1 Furnace Filter Merv 8 market on Amazon at a glance

Shoppers on Amazon United States searched for 16x25x1 Furnace Filter Merv 8 19K times last year and spent an estimated $89K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
10.2%
Market size, estimated
$89Ka year
Peak month
January2.6× the quietest month
Top search term
16x25x1 air filter 12 pack12K searches a year

02 · Price

A sale here is worth $46.49.

Listings sell for $46.49 on average, from $29.68 to $75.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $46.49 that is $5K to $12K a year per listing.

Average price
$46.49inside the $15 to $100 sweet spot
Price range
$29.68–$75.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Furnace Parts & Accessories. It carries 20,958 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#155in Furnace Parts & Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
20,958per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top 16x25x1 Furnace Filter Merv 8 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

51

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

  • Simply35%
  • Filterbuy15%
  • Amazon Basics15%
  • Filtrete14%
  • BNX7%
  • Aerostar4%
  • Open — no brand owns it (4 brands, 10%)

Demand

16x25x1 Furnace Filter Merv 8 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about 16x25x1 Furnace Filter Merv 8

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
25%of negative reviews mention “Filtration”
0.6%of orders come back
“No filter”
A buyer, on “Filtration”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 16x25x1 Furnace Filter Merv 8 questions

Answered from the same tracked data.