Is 16x25x1 furnace filter merv 8 profitable to sell on Amazon United States?

The niche generates $89K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (45/100).

How competitive is the 16x25x1 furnace filter merv 8 niche?

10 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in 16x25x1 furnace filter merv 8?

Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.6%.

When does demand for 16x25x1 furnace filter merv 8 peak?

Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the 16x25x1 furnace filter merv 8 niche?

Listings span $29.68–$75.33; the average listing price is $46.49 (sweet spot $15–$100). The average incumbent carries 20,958 reviews — the moat a new listing must climb.

16x25x1 furnace filter merv 8

Skip it

Soft demand (-31.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Incredible$29.68–$75.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$46.49

avg listing price — sweet spot $15–$100

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$89K

$89K/yr · 19K searches

Review moat

Bad20,958.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 16x25x1 furnace filter merv 8 is a $89K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x1 furnace filter merv 8 market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $70K–$93K; units × avg price
Conversion rate: 10.2%
Avg BSR: #155
Page quality: 0%
Prime: 65%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

10%

Simply35%
Filterbuy15%
Amazon Basics15%
Filtrete14%
BNX7%
Aerostar4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -31.3% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top 16x25x1 furnace filter merv 8 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$31.894.7★53,363 rev

Filterbuy 16x25x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)

Filterbuy$37.964.7★51,098 rev

Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)

Amazon Basics$29.684.6★17,081 rev

Filterbuy 16x25x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)

Filterbuy$31.664.7★14,557 rev

Amazon Basics 16x25x1 Air Filter 6-Pack MERV 11 Electrostatic AC Furnace Filters for Allergies Captures Dust and Pollen (Actual Size: 15.75 x 24.75 x 0.75)

Amazon Basics$38.414.6★17,081 rev

Newest

by launch date

Filter-Monster 16x25x1 MERV 8 Pleated HVAC Air Conditioner Furnace Replacement Air Filter 12-Pack (Actual Filter Dimensions 15.5 x 24.5 x .75 inches)

Filter-Monster.com$59.521 rev

5mo ago

Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)

Amazon Basics$29.6817,081 rev

11mo ago

Filtrete 16x25x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 12-Pack (Actual Size 15.68 x 24.56 x 0.78 in)

Filtrete$63.902 rev

1y ago

BNX TruFilter 16x25x1 Air Filter MERV 8 (12-Pack) - MADE IN USA Dust & Pet Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5

BNX$75.3374 rev

3y ago

BNX TruFilter 16x25x1 Air Filter MERV 8 (6-Pack) - MADE IN USA Dust & Pet Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5

BNX$41.99619 rev

3y ago

What buyers say about 16x25x1 furnace filter merv 8

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Great Value”

Filtration22%

“Excellent filters”

Quality-Overall18%

“Great product works as advertised”

Size-Overall14%

“These fit as expected”

Advertised Vs Actual Product7%

“Exactly what I need”

Ease Of Use2%

“they are easy to put in”

Ease Of Cleaning2%

“They clean the whole house”

Strength2%

“Sturdy, easy to install”

Efficiency2%

“Very effective”

Durability1%

“I think they are durable”

What buyers complain about

Filtration25%

“No filter”

Size-Overall16%

“5 millimeters too big”

Strength12%

“Flimsy”

Quality-Overall11%

“Very flimsy and poor quality”

Durability4%

“it just came apart”

Advertised Vs Actual Product2%

“Inaccurate description”

Adhesion/Stickiness2%

“3 of them were stuck together from what looks like excess glue or adhesive of some kind”

Thickness2%

“But they are super thin and see thru”

Color2%

“mine is solid black”

Tear Resistance1%

“They tear easily”

Top return reasons

Size-Overall76%

Filtration11%

Compatibility-Overall4%

Value For Money3%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Quality-Overall1%

Certifications0%

Functionality-Overall0%

Thickness0%

Common questions

Is 16x25x1 furnace filter merv 8 profitable to sell on Amazon United States?: The niche generates $89K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Skip it (45/100).
How competitive is the 16x25x1 furnace filter merv 8 niche?: 10 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in 16x25x1 furnace filter merv 8?: Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.6%.
When does demand for 16x25x1 furnace filter merv 8 peak?: Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the 16x25x1 furnace filter merv 8 niche?: Listings span $29.68–$75.33; the average listing price is $46.49 (sweet spot $15–$100). The average incumbent carries 20,958 reviews — the moat a new listing must climb.