Is 16x25x1 air filter merv 8 profitable to sell on Amazon United States?

The niche generates $570K/yr across 9 tracked products. 90-day search growth is +6.7%. Flapen's verdict: Skip it (48/100).

How competitive is the 16x25x1 air filter merv 8 niche?

6 brands and 17 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in 16x25x1 air filter merv 8?

Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.6%.

When does demand for 16x25x1 air filter merv 8 peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the 16x25x1 air filter merv 8 niche?

Listings span $25.22–$49.88; the average listing price is $35.74 (sweet spot $15–$100). The average incumbent carries 16,354 reviews — the moat a new listing must climb.

16x25x1 air filter merv 8

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$35.74

avg listing price — sweet spot $15–$100

Price range

Incredible$25.22–$49.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$570K

$570K/yr · 119K searches

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,354.11

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 16x25x1 air filter merv 8 is a $570K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x1 air filter merv 8 market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $536K–$715K; units × avg price
Conversion rate: 13.4%
Avg BSR: #18
Page quality: 0%
Prime: 78%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Simply37%
Filterbuy34%
Aerostar12%
Filtrete12%
BNX3%
TRIGHTFILTERS2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +6.7% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top 16x25x1 air filter merv 8 search terms

merv 8 16x25x134K/yr +5.3%12.4% conv.
16x25x1 air filter merv 828K/yr +24.7%13.4% conv.
filterbuy 16x25x115K/yr +0.3%10.0% conv.
16x25x1 merv 89K/yr +11.4%13.9% conv.
furnace filters 16x25x1 merv 810K/yr -14.1%11.7% conv.
16x25x1 furnace filter merv 87K/yr -26.0%9.5% conv.
air filter 16x25x1 merv 84K/yr +31.4%16.4% conv.
hvac filter 16x25x1 merv 83K/yr +4.8%8.9% conv.
filtrete 16x25x1 merv 82K/yr -5.9%13.7% conv.
merv 8 filter 16x25x13K/yr +4.6%8.0% conv.

All search terms

Top 16x25x1 air filter merv 8 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$31.894.7★53,363 rev

Filterbuy 16x25x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)

Filterbuy$37.964.7★51,098 rev

Filterbuy 16x25x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)

Filterbuy$31.664.7★14,557 rev

Filtrete 16x25x1 Air Filter MERV 8 MPR 700 Tough on Pollen 4-Pack AC Furnace HVAC Filters for Home 3-Month Pleated Electrostatic (Actual Size 15.68 x 24.56 x 0.78 in)

Filtrete$42.334.7★6,265 rev

Aerostar 16x25x1 MERV 8 Air Filter 6 Count ACTUAL SIZE (15.75 x 24.75 x 0.75) HVAC Air Conditioning & Furnace Filter Captures Dust Lint & Pollen (MPR 600 / FPR 5) Made in USA

Aerostar$34.474.7★9,379 rev

Newest

by launch date

Filtrete 16x25x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6-Pack (Actual Size 15.68 x 24.56 x 0.78 in)

Filtrete$49.88627 rev

1y ago

TRIGHTFILTERS 16x25x1 Air Filter 4 Pack MERV 8 Pleated Dust Defense Air Filters Replacement Air Conditioner HVAC AC Furnace Filter Durable and Lightweight

TRIGHTFILTERS$26.281,900 rev

2y ago

BNX TruFilter 16x25x1 Air Filter MERV 8 (6-Pack) - MADE IN USA Dust & Pet Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Dust Pet Mold Pollen MPR 600 700 & FPR 5

BNX$41.99619 rev

3y ago

Filtrete 16x25x1 Air Filter MERV 8 MPR 700 Tough on Pollen 4-Pack AC Furnace HVAC Filters for Home 3-Month Pleated Electrostatic (Actual Size 15.68 x 24.56 x 0.78 in)

Filtrete$42.336,265 rev

4y ago

Aerostar 16x25x1 MERV 8 Air Filter 4 Count ACTUAL SIZE (15.75 x 24.75 x 0.75) HVAC Air Conditioning & Furnace Filter Captures Dust Lint & Pollen (MPR 600 / FPR 5) Made in USA

Aerostar$25.229,379 rev

6y ago

What buyers say about 16x25x1 air filter merv 8

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Great Value”

Filtration22%

“Quality filters”

Quality-Overall20%

“High-quality build”

Size-Overall14%

“These fit as expected”

Advertised Vs Actual Product6%

“Exactly what I need”

Ease Of Use2%

“Easy to use”

Durability2%

“Durable, long-lasting and a great price”

Efficiency2%

“Very effective”

Strength1%

“Sturdy, easy to install”

Ease Of Cleaning1%

“Keeping dust free home”

What buyers complain about

Filtration19%

“These filters are junk”

Size-Overall18%

“Didn't fit my heater”

Strength14%

“a bit flimsy”

Quality-Overall10%

“Not good quality”

Advertised Vs Actual Product3%

“Inaccurate description”

Flexibility3%

“just be careful not to bend or be rough”

Tear Resistance2%

“They tear easily”

Durability2%

“Torn and bent, unusable”

Product Condition2%

“there was quite a few crushed spots on the outer filters”

Paint Quality2%

“Last one in the box came with a splatter of green paint or something”

Top return reasons

Size-Overall77%

Filtration11%

Compatibility-Overall3%

Value For Money2%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Functionality-Overall1%

Certifications1%

Quality-Overall0%

Strength0%

Common questions

Is 16x25x1 air filter merv 8 profitable to sell on Amazon United States?: The niche generates $570K/yr across 9 tracked products. 90-day search growth is +6.7%. Flapen's verdict: Skip it (48/100).
How competitive is the 16x25x1 air filter merv 8 niche?: 6 brands and 17 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 16x25x1 air filter merv 8?: Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.6%.
When does demand for 16x25x1 air filter merv 8 peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the 16x25x1 air filter merv 8 niche?: Listings span $25.22–$49.88; the average listing price is $35.74 (sweet spot $15–$100). The average incumbent carries 16,354 reviews — the moat a new listing must climb.