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16x25x1 Air Filter Merv 5

Fail

The top 5 products take 100% of clicks, so 16x25x1 Air Filter Merv 5 is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$65K/yr15K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

16x25x1 Air Filter Merv 5 against its category

The dotted line is the Tools & Home Improvement average. Past it, 16x25x1 Air Filter Merv 5 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x25x1 Air Filter Merv 5 market on Amazon at a glance

Shoppers on Amazon United States searched for 16x25x1 Air Filter Merv 5 15K times last year and spent an estimated $65K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
12.3%
Market size, estimated
$65Ka year
Top search term
16x25x1 air filter merv 57K searches a year

02 · Price

A sale here is worth $34.79.

Listings sell for $34.79 on average, from $29.68 to $39.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $34.79 that is $9K to $17K a year per listing.

Average price
$34.79inside the $15 to $100 sweet spot
Price range
$29.68–$39.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #238 within Furnace Parts & Accessories. It carries 57,752 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#238in Furnace Parts & Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
57,752per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top 16x25x1 Air Filter Merv 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$10K$19K$29K$39K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Amazon Basics56%
  • Filtrete37%
  • Simply4%
  • Cabana Air Filters4%

Demand

16x25x1 Air Filter Merv 5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Jul · busiest ÷ quietest = 2.9× · 8 of 12 months tracked

Search terms

Top 16x25x1 Air Filter Merv 5 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x25x1 air filter merv 57K/yr
  • merv 5 16x25x15K/yr
  • furnace filters 16x25x1 merv 54K/yr

Reviews and returns

What reviews say buyers love and hate about 16x25x1 Air Filter Merv 5

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
23%of negative reviews mention “Filtration”
0.8%of orders come back
“Filter was torn to pieces”
A buyer, on “Filtration”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 16x25x1 Air Filter Merv 5 questions

Answered from the same tracked data.