16x25x1 air filter merv 5
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$34.79avg listing price — sweet spot $15–$100
Price range
Incredible$29.68–$39.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 15K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad57,751.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 16x25x1 air filter merv 5 is a $65K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
16x25x1 air filter merv 5 market data
- Units sold / yr
- 2K–2K
- avg 250–500/product
- Revenue / yr
- $52K–$70K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics56%
- Filtrete37%
- Simply4%
- Cabana Air Filters4%
Demand
Weekly Amazon search volume, last 33 weeks — +12.2% search growth over the last 90 days.Top 16x25x1 air filter merv 5 search terms
- 16x25x1 air filter merv 57K/yr
- merv 5 16x25x15K/yr
- furnace filters 16x25x1 merv 54K/yr
Top 16x25x1 air filter merv 5 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)
Amazon Basics$29.684.6★17,081 rev
Filtrete 16x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
Filtrete$37.734.7★160,547 rev
Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control
Simply$31.894.7★53,363 rev
Cabana Filters 6-Pack 16x25x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$39.834.6★16 rev
Newest
by launch dateCabana Filters 6-Pack 16x25x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$39.8316 rev
Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)
Amazon Basics$29.6817,081 rev
Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control
Simply$31.8953,363 rev
Filtrete 16x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
Filtrete$37.73160,547 rev
Trending
90-day click momentumCabana Filters 6-Pack 16x25x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$39.834.6★
Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)
Amazon Basics$29.684.6★
Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control
Simply$31.894.7★
Filtrete 16x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
Filtrete$37.734.7★
What buyers say about 16x25x1 air filter merv 5
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Great filters and a good price”
“Fit well”
“Product looks top notch”
“Does the job”
“Convenient to order from Amazon every time”
“They clean the whole house”
“I think they are durable”
“They are not flimsy, fit well and work as well as any other filter I have purchased, so I will definitely purchase them again”
“Great for regular maintenance”
What buyers complain about
“Filter was torn to pieces”
“5 millimeters too big”
“Weak and cheaply made”
“Poor quality”
“3 of them were stuck together from what looks like excess glue or adhesive of some kind”
“Inaccurate description”
“give me a hard time”
“thought our heater was going out”
“it was very dirty”
“The fram is very rigid”
Top return reasons
Common questions
- Is 16x25x1 air filter merv 5 profitable to sell on Amazon United States?
- The niche generates $65K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the 16x25x1 air filter merv 5 niche?
- 4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 16x25x1 air filter merv 5?
- Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.8%.
- What does it cost to enter the 16x25x1 air filter merv 5 niche?
- Listings span $29.68–$39.83; the average listing price is $34.79 (sweet spot $15–$100). The average incumbent carries 57,752 reviews — the moat a new listing must climb.