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16x25x1 Air Filter Merv 13

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 93% of clicks, so 16x25x1 Air Filter Merv 13 is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$313K/yr69K searches / yr
90-day growth
+29.2%search demand this quarter
Competition
75%top-5 click share · 8 brands · 47 sellers

Flapen Score

16x25x1 Air Filter Merv 13 against its category

The dotted line is the Tools & Home Improvement average. Past it, 16x25x1 Air Filter Merv 13 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x25x1 Air Filter Merv 13 market on Amazon at a glance

Shoppers on Amazon United States searched for 16x25x1 Air Filter Merv 13 69K times last year and spent an estimated $313K. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+29.2%
Conversion, latest week
10.4%
Market size, estimated
$313Ka year
Peak month
July2.9× the quietest month
Top search term
merv 13 16x25x117K searches a year

02 · Price

A sale here is worth $43.46.

Listings sell for $43.46 on average, from $29.75 to $66.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $43.46 that is $11K to $22K a year per listing.

Average price
$43.46inside the $15 to $100 sweet spot
Price range
$29.75–$66.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Furnace Parts & Accessories. It carries 7,622 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#92in Furnace Parts & Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
7,622per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top 16x25x1 Air Filter Merv 13 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$31K$63K$94K$125K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

47

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Filtrete34%
  • Filterbuy26%
  • Aerostar14%
  • BNX13%
  • Simply6%
  • Chenzhit3%
  • Open — no brand owns it (2 brands, 4%)

Demand

16x25x1 Air Filter Merv 13 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.9×

Search terms

Top 16x25x1 Air Filter Merv 13 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merv 13 16x25x117K/yr
  • 16x25x1 air filter merv 1320K/yr
  • 16x25x1 merv 135K/yr
  • filtrete 19004K/yr
  • filtrete merv 134K/yr
  • filtrete 1900 smart premium allergen bacteria and virus5K/yr
  • furnace filters 16x25x1 merv 135K/yr
  • 16x25x1 furnace filter merv 135K/yr
  • air filter 16x25x1 merv 133K/yr
  • filtrete mpr 19002K/yr

Reviews and returns

What reviews say buyers love and hate about 16x25x1 Air Filter Merv 13

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Filtration”
23%of negative reviews mention “Filtration”
0.8%of orders come back
“This air filter is confusing”
A buyer, on “Filtration”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 16x25x1 Air Filter Merv 13 questions

Answered from the same tracked data.