Is 16x25x1 air filter merv 13 profitable to sell on Amazon United States?

The niche generates $313K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the 16x25x1 air filter merv 13 niche?

8 brands and 47 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in 16x25x1 air filter merv 13?

Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 0.8%.

When does demand for 16x25x1 air filter merv 13 peak?

Demand peaks in Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the 16x25x1 air filter merv 13 niche?

Listings span $29.75–$66.67; the average listing price is $43.46 (sweet spot $15–$100). The average incumbent carries 7,622 reviews — the moat a new listing must climb.

16x25x1 air filter merv 13

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.46

avg listing price — sweet spot $15–$100

Price range

Incredible$29.75–$66.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+29.2%

90-day search growth — must beat 0% to launch

Market size

Good$313K

$313K/yr · 69K searches

Review moat

Bad7,621.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 16x25x1 air filter merv 13 is a $313K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x1 air filter merv 13 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $261K–$348K; units × avg price
Conversion rate: 10.4%
Avg BSR: #92
Page quality: 0%
Prime: 87%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Filtrete34%
Filterbuy26%
Aerostar14%
BNX13%
Simply6%
Chenzhit3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.9×

Open Trend

Top 16x25x1 air filter merv 13 search terms

merv 13 16x25x117K/yr +58.6%9.2% conv.
16x25x1 air filter merv 1320K/yr +29.7%10.8% conv.
16x25x1 merv 135K/yr +34.2%10.1% conv.
filtrete 19004K/yr +59.6%2.0% conv.
filtrete merv 134K/yr +31.2%2.6% conv.
filtrete 1900 smart premium allergen bacteria and virus5K/yr -7.4%2.4% conv.
furnace filters 16x25x1 merv 135K/yr -5.3%10.2% conv.
16x25x1 furnace filter merv 135K/yr -18.3%8.2% conv.
air filter 16x25x1 merv 133K/yr +37.5%10.8% conv.
filtrete mpr 19002K/yr -5.1%4.7% conv.

All search terms

Top 16x25x1 air filter merv 13 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filtrete 16x25x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters(Act Size 15.62x24.62x0.78 in)

Filtrete$32.374.8★17,142 rev

Filterbuy 16x25x1 Air Filter MERV 13 Optimal Smoke & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)

Filterbuy$48.174.6★857 rev

Aerostar 16x25x1 MERV 13 Air Filter 6 Count ACTUAL SIZE (15.75 x 24.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Allergies Dust Pet Dander & Smoke (MPR 1500 / FPR 10) Made in USA

Aerostar$45.514.5★5,675 rev

BNX TruFilter 16x25x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10

BNX$40.674.7★2,157 rev

Filterbuy 16x25x1 Air Filter MERV 13 Optimal Smoke & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)

Filterbuy$42.624.6★21,899 rev

Newest

by launch date

Qingzhug 16x25x1 MERV 13 (6-Pack) Pleated Air Filter (Actual Size: 15.75 x 24.75 x 0.75) MPR 1900 & FPR 10 Furnace Air Filters

Qingzhug$43.83486 rev

9mo ago

Clorox 16x25x1 Air Filter MERV 13 Pleated HVAC AC Furnace Air Filters for Allergies Pet Dander Smoke and more MPR 1500 & FPR 10 Pack of 4

Clorox Air Filters$49.4318 rev

1y ago

Chenzhit (6 Pack) 16x25x1 Furnace Air Filters MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size: 15.75x24.75x0.75)

Chenzhit$44.52647 rev

1y ago

Simply 16x25x1 Air Filter Merv 13 MPR 1500 4 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$36.30532 rev

2y ago

Simply 16x25x1 Air Filter Merv 13 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$39.053,094 rev

3y ago

What buyers say about 16x25x1 air filter merv 13

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration27%

“Excellent filters”

Quality-Overall13%

“Quality of the filter looks good”

Value For Money13%

“Great Value”

Size-Overall11%

“Nicely Fit”

Advertised Vs Actual Product6%

“Performs as stated”

Efficiency4%

“Works great”

Ease Of Cleaning4%

“This filter did great at capturing extra dirt”

Locally Manufactured3%

“Well made - USA”

Assembly/Installation2%

“Easy to install”

Allergies2%

“Allergic friendly”

What buyers complain about

Filtration23%

“This air filter is confusing”

Size-Overall10%

“A little undersized”

Quality-Overall8%

“These are poor quality”

Value For Money6%

“Don't waste your money not any better than a cheaper one”

Durability4%

“Poor durability/quality”

Strength4%

“Appear cheap and flimsy compared to other brands”

Assembly/Installation3%

“Sorry Amazon, you did not assemble/manufacture this product, it is the manufacturers fault”

Advertised Vs Actual Product3%

“Nothing about this ad is correct”

Flexibility2%

“lighters and their frame bends easier”

Noise Level2%

“playing the music super loud”

Top return reasons

Size-Overall64%

Filtration15%

Compatibility-Overall6%

Value For Money4%

Advertised Vs Actual Product2%

Certifications2%

Functionality-Overall1%

Defective Material/Parts1%

Product Condition1%

Quality-Overall1%

Common questions

Is 16x25x1 air filter merv 13 profitable to sell on Amazon United States?: The niche generates $313K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the 16x25x1 air filter merv 13 niche?: 8 brands and 47 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in 16x25x1 air filter merv 13?: Top complaints mined from reviews: Filtration, Size-Overall, Quality-Overall. The return rate is 0.8%.
When does demand for 16x25x1 air filter merv 13 peak?: Demand peaks in Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the 16x25x1 air filter merv 13 niche?: Listings span $29.75–$66.67; the average listing price is $43.46 (sweet spot $15–$100). The average incumbent carries 7,622 reviews — the moat a new listing must climb.