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16x25x1 Air Filter Merv 11

Maybe

Buyers convert on 13.9% of searches. But the average product has 17,093 reviews to catch up to, so 16x25x1 Air Filter Merv 11 is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$295K/yr54K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
73%top-5 click share · 7 brands · 39 sellers

Flapen Score

16x25x1 Air Filter Merv 11 against its category

The dotted line is the Tools & Home Improvement average. Past it, 16x25x1 Air Filter Merv 11 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x25x1 Air Filter Merv 11 market on Amazon at a glance

Shoppers on Amazon United States searched for 16x25x1 Air Filter Merv 11 54K times last year and spent an estimated $295K. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
13.9%
Market size, estimated
$295Ka year
Peak month
July2.0× the quietest month
Top search term
16x25x1 air filter merv 1119K searches a year

02 · Price

A sale here is worth $39.25.

Listings sell for $39.25 on average, from $21.93 to $60.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $39.25 that is $20K to $29K a year per listing.

Average price
$39.25inside the $15 to $100 sweet spot
Price range
$21.93–$60.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$20K–$29K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Furnace Parts & Accessories. It carries 17,093 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
0.0%
Average rank
#45in Furnace Parts & Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
17,093per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top 16x25x1 Air Filter Merv 11 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$30K$59K$89K$118K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

39

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • Filtrete27%
  • Amazon Basics26%
  • Filterbuy17%
  • Simply14%
  • Aerostar9%
  • BNX6%
  • Open — no brand owns it (1 brand, 2%)

Demand

16x25x1 Air Filter Merv 11 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top 16x25x1 Air Filter Merv 11 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x25x1 air filter merv 1119K/yr
  • merv 11 16x25x115K/yr
  • 16x25x1 merv 116K/yr
  • furnace filters 16x25x1 merv 116K/yr
  • 16x25x1 furnace filter merv 114K/yr
  • air filter 16x25x1 merv 113K/yr

Reviews and returns

What reviews say buyers love and hate about 16x25x1 Air Filter Merv 11

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Filtration”
31%of negative reviews mention “Filtration”
0.8%of orders come back
“No filter”
A buyer, on “Filtration”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 16x25x1 Air Filter Merv 11 questions

Answered from the same tracked data.