Is 16x25x1 air filter merv 11 profitable to sell on Amazon United States?

The niche generates $295K/yr across 13 tracked products. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the 16x25x1 air filter merv 11 niche?

7 brands and 39 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in 16x25x1 air filter merv 11?

Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.8%.

When does demand for 16x25x1 air filter merv 11 peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the 16x25x1 air filter merv 11 niche?

Listings span $21.93–$60.61; the average listing price is $39.25 (sweet spot $15–$100). The average incumbent carries 17,093 reviews — the moat a new listing must climb.

16x25x1 air filter merv 11

Worth a look

Shows searches that convert (13.9% search→purchase), but a deep review moat (17,093 avg reviews) keeps it on the watch list.

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$39.25

avg listing price — sweet spot $15–$100

Price range

Incredible$21.93–$60.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$295K

$295K/yr · 54K searches

Growth

Okay+15.1%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,092.54

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 16x25x1 air filter merv 11 is a $295K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x1 air filter merv 11 market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $236K–$314K; units × avg price
Conversion rate: 13.9%
Avg BSR: #45
Page quality: 0%
Prime: 77%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Filtrete27%
Amazon Basics26%
Filterbuy17%
Simply14%
Aerostar9%
BNX6%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +15.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top 16x25x1 air filter merv 11 search terms

16x25x1 air filter merv 1119K/yr +30.1%15.2% conv.
merv 11 16x25x115K/yr +15.0%11.2% conv.
16x25x1 merv 116K/yr +5.0%14.0% conv.
furnace filters 16x25x1 merv 116K/yr -10.5%13.1% conv.
16x25x1 furnace filter merv 114K/yr -7.7%9.7% conv.
air filter 16x25x1 merv 113K/yr +35.2%15.4% conv.

All search terms

Top 16x25x1 air filter merv 11 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 16x25x1 Air Filter 6-Pack MERV 11 Electrostatic AC Furnace Filters for Allergies Captures Dust and Pollen (Actual Size: 15.75 x 24.75 x 0.75)

Amazon Basics$38.414.6★17,081 rev

Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)

Filtrete$41.824.8★25,454 rev

Filterbuy 16x25x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 15.50 x 24.50 x 0.75)

Filterbuy$42.334.7★1,049 rev

Simply 16x25x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$37.634.6★6,555 rev

Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)

Filtrete$21.934.8★57,731 rev

Newest

by launch date

BNX TruFilter 16x25x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7

BNX$45.856,309 rev

2y ago

Simply 16x25x1 Air Filter Merv 11 4 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$28.64182 rev

3y ago

Simply 16x25x1 Air Filter Merv 11 MPR 1000 6 Pack Furnace Air Filter for HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$37.636,555 rev

4y ago

Amazon Basics 16x25x1 Air Filter 6-Pack MERV 11 Electrostatic AC Furnace Filters for Allergies Captures Dust and Pollen (Actual Size: 15.75 x 24.75 x 0.75)

Amazon Basics$38.4117,081 rev

5y ago

Aerostar 16x25x1 MERV 11 Air Filter 4 Count ACTUAL SIZE (15.75 x 24.75 x 0.75) HVAC Air Conditioning & Furnace Filter for Dust Pet Dander Smoke & Allergies (MPR 1200 / FPR 7) Made in USA

Aerostar$30.487,120 rev

6y ago

What buyers say about 16x25x1 air filter merv 11

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration29%

“Very good quality filters”

Value For Money24%

“Decent price”

Quality-Overall14%

“Good quality, quick service”

Size-Overall14%

“Good fit”

Advertised Vs Actual Product4%

“do the job”

Assembly/Installation1%

“Easy to install”

Material Quality1%

“with a well-bonded pleated media that holds its shape once inserted”

Efficiency1%

“Works great”

Strength1%

“Very sturdy and good quality”

Ease Of Use1%

“easy choice”

What buyers complain about

Filtration31%

“No filter”

Quality-Overall13%

“overall the quality was noticeably lower”

Size-Overall11%

“Does not fit properly”

Strength11%

“it does not feel sturdy or well made”

Value For Money5%

“I have found the more expensive filters don't do this”

Durability5%

“it just came apart”

Product Condition3%

“there was quite a few crushed spots on the outer filters”

Defective Material/Parts3%

“Item was damaged can't use it”

Thickness3%

“A bit thinner than similar product from Home Depot”

Noise Level2%

“He blamed it for ringing sound”

Top return reasons

Size-Overall75%

Filtration11%

Compatibility-Overall5%

Value For Money4%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Certifications1%

Thickness0%

Quality-Overall0%

Thin0%

Common questions

Is 16x25x1 air filter merv 11 profitable to sell on Amazon United States?: The niche generates $295K/yr across 13 tracked products. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the 16x25x1 air filter merv 11 niche?: 7 brands and 39 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in 16x25x1 air filter merv 11?: Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.8%.
When does demand for 16x25x1 air filter merv 11 peak?: Demand peaks in Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the 16x25x1 air filter merv 11 niche?: Listings span $21.93–$60.61; the average listing price is $39.25 (sweet spot $15–$100). The average incumbent carries 17,093 reviews — the moat a new listing must climb.