Is 16x25x1 air filter profitable to sell on Amazon United States?

The niche generates $14.4M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Launch it (57/100).

How competitive is the 16x25x1 air filter niche?

7 brands and 55 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in 16x25x1 air filter?

Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.7%.

When does demand for 16x25x1 air filter peak?

Demand peaks in Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the 16x25x1 air filter niche?

Listings span $21.93–$48.17; the average listing price is $35.35 (sweet spot $15–$100). The average incumbent carries 28,438 reviews — the moat a new listing must climb.

16x25x1 air filter

Launch it

A $14.4M/yr market growing +5.9% this quarter with returns at 0.7% — clears our launch bar.

Market size

Incredible$14.4M

$14.4M/yr · 2.8M searches

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.35

avg listing price — sweet spot $15–$100

Price range

Incredible$21.93–$48.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad28,437.59

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 16x25x1 air filter is a $14.4M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Launch it — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

16x25x1 air filter market data

Units sold / yr: 300K–400K; avg 15,000–20,000/product
Revenue / yr: $10.6M–$14.1M; units × avg price
Conversion rate: 14.7%
Avg BSR: #13
Page quality: 0%
Prime: 76%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Filtrete40%
Simply20%
Filterbuy16%
Amazon Basics16%
Aerostar5%
TRIGHTFILTERS1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.2×

Open Trend

Top 16x25x1 air filter search terms

16x25x1 air filter949K/yr +18.7%15.2% conv.
furnace filters 16x25x1612K/yr -21.5%11.1% conv.
air filter 16x25x1305K/yr +14.6%14.1% conv.
16x25x1 furnace filter249K/yr -19.3%11.2% conv.
filtrete 16x25x1103K/yr +7.5%10.3% conv.
furnace filter 16x25x179K/yr +35.8%6.6% conv.
air filters 16x25x158K/yr +21.0%13.5% conv.
ac filter 16x25x146K/yr +90.8%13.7% conv.
16x25x155K/yr +23.8%12.7% conv.
16 x 25 x 1 air filters for furnace63K/yr -7.7%15.8% conv.

All search terms

Top 16x25x1 air filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simply 16x25x1 Air Filter MERV 8 6 Pack For Home AC Furnace & HVAC (Actual Size: 15.75x24.75x0.75) DUST Pet & Allergy Control

Simply$31.894.7★53,363 rev

Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)

Filtrete$41.824.8★25,454 rev

Filtrete 16x25x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)

Filtrete$21.934.8★57,731 rev

Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)

Amazon Basics$29.684.6★17,081 rev

Filtrete 16x25x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint

Filtrete$37.734.7★160,547 rev

Newest

by launch date

Amazon Basics MERV 5 AC Furnace Air Filter 16x25x1 inches 6-Pack (Actual size: 15.75 x 24.75 x 0.75)

Amazon Basics$29.6817,081 rev

11mo ago

TRIGHTFILTERS 16x25x1 Air Filter 4 Pack MERV 8 Pleated Dust Defense Air Filters Replacement Air Conditioner HVAC AC Furnace Filter Durable and Lightweight

TRIGHTFILTERS$26.281,900 rev

2y ago

Filtrete 16x25x1 Air Filter MERV 8 MPR 700 Tough on Pollen 4-Pack AC Furnace HVAC Filters for Home 3-Month Pleated Electrostatic (Actual Size 15.68 x 24.56 x 0.78 in)

Filtrete$42.336,265 rev

4y ago

Colorfil$36.967,430 rev

4y ago

Amazon Basics 16x25x1 Air Filter 6-Pack MERV 11 Electrostatic AC Furnace Filters for Allergies Captures Dust and Pollen (Actual Size: 15.75 x 24.75 x 0.75)

Amazon Basics$38.4117,081 rev

5y ago

What buyers say about 16x25x1 air filter

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration24%

“Filters work great”

Value For Money21%

“Great Value”

Quality-Overall17%

“Great product works as advertised”

Size-Overall15%

“These fit as expected”

Advertised Vs Actual Product5%

“Exactly what I need”

Ease Of Use2%

“they are easy to put in”

Ease Of Cleaning2%

“They clean the whole house”

Durability1%

“I think they are durable”

Efficiency1%

“Very effective”

Locally Manufactured1%

“Well-built”

What buyers complain about

Filtration25%

“Filters came damaged”

Size-Overall16%

“Too big”

Strength11%

“Flimsy”

Quality-Overall10%

“Very flimsy and poor quality”

Durability4%

“it just came apart”

Value For Money2%

“Waste of money”

Advertised Vs Actual Product2%

“Inaccurate description”

Thickness2%

“filter is too thick”

Adhesion/Stickiness2%

“3 of them were stuck together from what looks like excess glue or adhesive of some kind”

Flexibility1%

“just be careful not to bend or be rough”

Top return reasons

Size-Overall76%

Filtration11%

Compatibility-Overall4%

Value For Money3%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Certifications1%

Quality-Overall1%

Functionality-Overall0%

Thickness0%

Common questions

Is 16x25x1 air filter profitable to sell on Amazon United States?: The niche generates $14.4M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Launch it (57/100).
How competitive is the 16x25x1 air filter niche?: 7 brands and 55 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 16x25x1 air filter?: Top complaints mined from reviews: Filtration, Size-Overall, Strength. The return rate is 0.7%.
When does demand for 16x25x1 air filter peak?: Demand peaks in Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the 16x25x1 air filter niche?: Listings span $21.93–$48.17; the average listing price is $35.35 (sweet spot $15–$100). The average incumbent carries 28,438 reviews — the moat a new listing must climb.