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16x25x1 Air Filter

Maybe

Shoppers spend $14.4M a year here. But the top 5 brands take 98% of clicks, so 16x25x1 Air Filter is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$14.4M/yr2.8M searches / yr
90-day growth
+5.9%search demand this quarter
Competition
64%top-5 click share · 7 brands · 55 sellers

Flapen Score

16x25x1 Air Filter against its category

The dotted line is the Tools & Home Improvement average. Past it, 16x25x1 Air Filter is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x25x1 Air Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 16x25x1 Air Filter 2.8M times last year and spent an estimated $14.4M. The top 5 brands take 98% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.4M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
14.7%
Market size, estimated
$14.4Ma year
Peak month
August2.2× the quietest month
Top search term
16x25x1 air filter949K searches a year

02 · Price

A sale here is worth $35.35.

Listings sell for $35.35 on average, from $21.93 to $48.17. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $35.35 that is $530K to $707K a year per listing.

Average price
$35.35inside the $15 to $100 sweet spot
Price range
$21.93–$48.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
$530K–$707K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Furnace Parts & Accessories. It carries 28,438 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#13in Furnace Parts & Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
28,438per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top 16x25x1 Air Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$1.4M$2.9M$4.3M$5.8M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

1%

  • Filtrete40%
  • Simply20%
  • Filterbuy16%
  • Amazon Basics16%
  • Aerostar5%
  • TRIGHTFILTERS1%
  • Open — no brand owns it (1 brand, 1%)

Demand

16x25x1 Air Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top 16x25x1 Air Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x25x1 air filter949K/yr
  • furnace filters 16x25x1612K/yr
  • air filter 16x25x1305K/yr
  • 16x25x1 furnace filter249K/yr
  • filtrete 16x25x1103K/yr
  • furnace filter 16x25x179K/yr
  • air filters 16x25x158K/yr
  • ac filter 16x25x146K/yr
  • 16x25x155K/yr
  • 16 x 25 x 1 air filters for furnace63K/yr

Reviews and returns

What reviews say buyers love and hate about 16x25x1 Air Filter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Filtration”
25%of negative reviews mention “Filtration”
0.7%of orders come back
“Filters came damaged”
A buyer, on “Filtration”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 16x25x1 Air Filter questions

Answered from the same tracked data.